Wix.com (NASDAQ:WIX) Stock Price Up 5.5% – Time to Buy?

Wix.com Ltd. (NASDAQ:WIX)’s stock price shot up 5.5% during mid-day trading on Tuesday . The company traded as high as $91.56 and last traded at $93.1210. 215,099 shares were traded during trading, a decline of 90% from the average daily volume of 2,169,847 shares. The stock had previously closed at $88.25.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Investor commentary highlighted Wix’s reported repurchase of approximately 24% of its shares in one quarter. Buybacks can support earnings per share, reduce the share count and signal management confidence. The stock’s recovery and Scotiabank’s previous “Sector Outperform” rating also contributed to the bullish discussion. Wix.com Stock Opinions on Share Buybacks and Market Performance
• Positive Sentiment: Commentary on Google’s AI developments suggested that Wix may gain tools to respond to AI-driven competition rather than simply be displaced by it. This offers a potential counterpoint to concerns about Wix’s transition toward AI-assisted product development. AI Was Supposed to Kill Wix
• Neutral Sentiment: Several law firms repeated that September 22, 2026 is the deadline for investors who purchased Wix securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. These notices add visibility to the legal issue but do not represent a new ruling or an established finding of wrongdoing. Wix Investor Deadline
• Negative Sentiment: The proposed class action alleges that Wix and certain executives overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating competitive and financial risks. The case follows a reported 27% share-price decline after Wix’s first-quarter 2026 results. The allegations remain unproven. Wix Faces Securities Class Action
• Negative Sentiment: Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct stake by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which reduces its signaling value, but the lack of reported insider purchases may still weigh on sentiment. Wix Director Form 4 Filing

Wall Street Analysts Forecast Growth

A number of equities analysts have recently weighed in on the stock. Scotiabank reaffirmed an “outperform” rating on shares of Wix.com in a research note on Tuesday, June 9th. Weiss Ratings restated a “sell (d)” rating on shares of Wix.com in a research note on Wednesday, August 26th. UBS Group set a $75.00 target price on Wix.com in a research report on Wednesday, August 5th. Wedbush lifted their price target on Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a report on Thursday, August 20th. Finally, Benchmark reissued a “buy” rating on shares of Wix.com in a research note on Wednesday, August 26th. Eleven equities research analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, Wix.com presently has an average rating of “Hold” and a consensus target price of $90.57.

Wix.com Stock Up 3.3%

The business has a 50-day simple moving average of $60.57 and a 200-day simple moving average of $66.46. The stock has a market cap of $5.32 billion, a P/E ratio of -25.76, a PEG ratio of 41.65 and a beta of 0.90.

Wix.com (NASDAQ:WIX) last released its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 EPS for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. The company had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company’s quarterly revenue was up 14.9% compared to the same quarter last year. During the same quarter last year, the firm posted $2.28 earnings per share. On average, analysts predict that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Insider Transactions at Wix.com

In other Wix.com news, Director Ron Gutler sold 5,718 shares of the company’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $85.42, for a total transaction of $488,431.56. Following the completion of the sale, the director directly owned 15,631 shares in the company, valued at $1,335,200.02. This represents a 26.78% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 6.20% of the stock is owned by company insiders.

Hedge Funds Weigh In On Wix.com

Several large investors have recently made changes to their positions in the business. Farther Finance Advisors LLC grew its holdings in Wix.com by 122.2% in the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after buying an additional 132 shares during the last quarter. Geneos Wealth Management Inc. lifted its holdings in shares of Wix.com by 632.4% during the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after buying an additional 215 shares during the last quarter. Employees Retirement System of Texas lifted its holdings in shares of Wix.com by 129.9% during the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after buying an additional 252 shares during the last quarter. Banque Cantonale Vaudoise boosted its position in shares of Wix.com by 464.8% in the fourth quarter. Banque Cantonale Vaudoise now owns 497 shares of the information services provider’s stock valued at $52,000 after acquiring an additional 409 shares during the period. Finally, National Bank of Canada FI acquired a new stake in shares of Wix.com in the third quarter worth $54,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.