Ulta Beauty (NASDAQ:ULTA) Trading Up 5.1% – Here’s What Happened

Ulta Beauty Inc. (NASDAQ:ULTA)’s share price was up 5.1% on Tuesday . The stock traded as high as $519.84 and last traded at $518.4380. 91,228 shares were traded during mid-day trading, a decline of 87% from the average daily volume of 690,416 shares. The stock had previously closed at $493.33.

Key Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta announced an exclusive U.S. partnership with hair-wellness brand Nutrire. The brand will launch on Ulta.com before expanding to approximately 250 stores, while skincare brand Dr. Reju-All is making its nationwide retail debut through Ulta. The launches could strengthen Ulta’s assortment, attract new customers and support its emerging-brand “Sparked” strategy. Ulta Beauty Adds Exclusive Brand Launch And 250 Store Rollout
• Positive Sentiment: China’s largest beauty company is reportedly expanding in the U.S. through a deal with Ulta. The partnership may increase product selection and international beauty-brand traffic across Ulta’s digital and store network. China’s Biggest Beauty Firm to Expand in US With Ulta Deal
• Positive Sentiment: Investors are focused on Ulta’s August 27 earnings release, with expectations for year-over-year earnings and revenue growth. Recent analysis also points to resilient loyalty-program performance, supporting the view that customer engagement remains a key strength. Is Ulta Beauty Below Fair Value Following Earnings Hopes and the Nutrire Launch? Ulta Beauty Stock May Be 10% Undervalued as Loyalty Growth Holds Up
• Neutral Sentiment: Ulta and Estée Lauder announced new executive appointments. The changes could affect strategy over time, but the available report does not indicate an immediate financial impact. Ulta Beauty and Estée Lauder Name New Executives
• Negative Sentiment: Target has ended its Ulta shop-in-shop arrangement and plans to replace it with its own Beauty Studio concept in roughly 600 locations. Losing that distribution channel could reduce Ulta’s reach and sales potential, although the company is simultaneously adding exclusive brands and other growth partners. Ulta’s Target Exit and Nutrire Deal Might Change the Case for Investing in Ulta Beauty

Wall Street Analyst Weigh In

ULTA has been the topic of several research analyst reports. Barclays dropped their price objective on Ulta Beauty from $712.00 to $647.00 and set an “overweight” rating on the stock in a report on Wednesday, June 3rd. TD Cowen reaffirmed a “buy” rating on shares of Ulta Beauty in a research note on Tuesday, July 21st. Evercore set a $635.00 target price on Ulta Beauty in a research report on Wednesday, June 3rd. Loop Capital reissued a “hold” rating and issued a $550.00 price target on shares of Ulta Beauty in a research note on Wednesday, June 3rd. Finally, B. Riley Financial cut their price target on shares of Ulta Beauty from $600.00 to $500.00 and set a “neutral” rating for the company in a report on Wednesday, June 3rd. One research analyst has rated the stock with a Strong Buy rating, nineteen have issued a Buy rating, six have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, Ulta Beauty has an average rating of “Moderate Buy” and an average price target of $638.09.

Ulta Beauty Trading Up 2.2%

The company has a fifty day moving average of $488.14 and a 200-day moving average of $540.76. The company has a market capitalization of $22.69 billion, a price-to-earnings ratio of 19.79, a PEG ratio of 1.61 and a beta of 0.87.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $6.89 by $0.85. Ulta Beauty had a return on equity of 44.77% and a net margin of 9.36%.The firm had revenue of $3.16 billion for the quarter, compared to analyst estimates of $3.12 billion. During the same period in the previous year, the company posted $6.70 earnings per share. The business’s revenue was up 11.1% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. As a group, equities research analysts expect that Ulta Beauty Inc. will post 28.76 EPS for the current year.

Insider Transactions at Ulta Beauty

In other news, Director George R. Mrkonic, Jr. sold 383 shares of the company’s stock in a transaction on Monday, June 15th. The shares were sold at an average price of $475.84, for a total transaction of $182,246.72. Following the completion of the sale, the director owned 2,404 shares of the company’s stock, valued at $1,143,919.36. This represents a 13.74% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. 0.20% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Ulta Beauty

Institutional investors and hedge funds have recently bought and sold shares of the business. Optimize Financial Inc lifted its stake in Ulta Beauty by 1.4% in the 4th quarter. Optimize Financial Inc now owns 1,176 shares of the specialty retailer’s stock worth $711,000 after purchasing an additional 16 shares in the last quarter. Root Financial Partners LLC grew its position in shares of Ulta Beauty by 12.1% in the first quarter. Root Financial Partners LLC now owns 167 shares of the specialty retailer’s stock valued at $87,000 after purchasing an additional 18 shares in the last quarter. Roberts Glore & Co. Inc. IL grew its position in shares of Ulta Beauty by 5.3% in the fourth quarter. Roberts Glore & Co. Inc. IL now owns 394 shares of the specialty retailer’s stock valued at $238,000 after purchasing an additional 20 shares in the last quarter. Allworth Financial LP increased its holdings in shares of Ulta Beauty by 3.9% in the fourth quarter. Allworth Financial LP now owns 555 shares of the specialty retailer’s stock valued at $336,000 after purchasing an additional 21 shares during the last quarter. Finally, Wedbush Securities Inc. increased its holdings in shares of Ulta Beauty by 0.3% in the fourth quarter. Wedbush Securities Inc. now owns 6,455 shares of the specialty retailer’s stock valued at $3,905,000 after purchasing an additional 21 shares during the last quarter. 90.39% of the stock is currently owned by institutional investors and hedge funds.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.