IBM Completes Canal+ Group Digital Media Transformation

IBM (NYSE:IBM) announced today that they have assisted France broadcaster, Canal+ Group, enhance company operations and process so that it is able to deliver more and bolster digital content archival.

The Digital Media Transformation Initiative project started in June, 2010.

“We chose IBM because of its experience and long term commitment to the media industry,” said Jo Guegan, executive vice president, Technology and Information Systems, Canal+ Group. “This new end-to-end digital supply chain will accelerate our content workflow processes and will enable CANAL+ Group to better serve multiple distribution channels and formats.”

IBM says that the modernization project improves efficiency across the board the moment content is received to the point that distribution occurs. Perhaps one of the largest notables is that new channels can be put into effect within the time of mere days versus months as before.

“This project has helped Canal+ undergo a major transformation, not just in terms of how we operate internally, but how we service our customers,” said Jo Guegan, executive vice president, Technology and Information Systems, Canal+ Group. “This new intelligent system ensures we have the tools to produce and process programs in a time frame that keeps us ahead of our competitors in France and globally. As a result, Canal+ has become one of the first organizations in the world to dynamically monitor its workflow processes.”

“Profitably growing audience share in today’s rapidly changing media marketplace requires a smarter, more agile approach to both production and distribution,” said Steve Canepa, General Manager of IBM’s Global Media & Entertainment Industry. “Canal+ has completely transformed its business, by implementing a scalable, instrumented and standards based software platform that allows it to better exploit the full value of its content while delivering compelling experiences to its customers.”

IBM shares are up approximately one percent at $201.56 per share during Monday’s trading session as of this writing.

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