Comparing Yext (NYSE:YEXT) & HeartCore Enterprises (NASDAQ:HTCR)

Yext (NYSE:YEXT) and HeartCore Enterprises (NASDAQ:HTCR) are both small-cap technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability and risk.

Analyst Recommendations

This is a summary of current ratings and target prices for Yext and HeartCore Enterprises, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yext	0	5	0	0	2.00
HeartCore Enterprises	1	0	0	0	1.00

Yext currently has a consensus price target of $6.33, indicating a potential downside of 16.17%. Given Yext’s stronger consensus rating and higher probable upside, analysts clearly believe Yext is more favorable than HeartCore Enterprises.

Volatility & Risk

Yext has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500. Comparatively, HeartCore Enterprises has a beta of 1.71, indicating that its share price is 71% more volatile than the S&P 500.

Profitability

This table compares Yext and HeartCore Enterprises’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Yext	5.90%	43.23%	7.50%
HeartCore Enterprises	15.42%	-138.90%	-53.97%

Insider & Institutional Ownership

71.0% of Yext shares are held by institutional investors. Comparatively, 1.7% of HeartCore Enterprises shares are held by institutional investors. 7.8% of Yext shares are held by company insiders. Comparatively, 36.1% of HeartCore Enterprises shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Yext and HeartCore Enterprises”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yext	$443.02 million	1.69	$37.87 million	$0.17	44.44
HeartCore Enterprises	$8.97 million	0.26	$5.79 million	($4.21)	-0.36

Yext has higher revenue and earnings than HeartCore Enterprises. HeartCore Enterprises is trading at a lower price-to-earnings ratio than Yext, indicating that it is currently the more affordable of the two stocks.

Summary

Yext beats HeartCore Enterprises on 10 of the 13 factors compared between the two stocks.

About Yext

Yext, Inc. organizes business facts to provide answers to consumer questions in North America and internationally. It operates Yext platform, a cloud-based platform that allows its customers to offer answers to consumer questions, to control the facts about their businesses and the content of their landing pages, and to manage their consumer reviews; and provides customers to update their information and content through its publisher network of maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories, and social networks, as well as professional services. The company’s platform also enables its customers to centralize, control and manage data fields, including store information comprising name, address, phone number, and holiday hours; professional information, such as headshot, specialties, and education; job information consists of title and description; FAQs and other information. It serves various industries, such as healthcare, hospitality, food services, retail, and financial services. Yext, Inc. was incorporated in 2006 and is headquartered in New York, New York.

About HeartCore Enterprises

HeartCore Enterprises, Inc., a software development company, provides Software as a Service solutions to enterprise customers in Japan and internationally. Its customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations, which enable companies to enhance the customer experience and drive engagement. The company also operates a digital transformation business that offers customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. In addition, it provides consulting services; and education, services, and support solutions. The company was founded in 2009 and is headquartered in Tokyo, Japan.