Salesforce (NYSE:CRM) Shares Cross Below 50-Day Moving Average – What’s Next?

Salesforce Inc. (NYSE:CRM)’s stock price crossed below its 50 day moving average during trading on Thursday. The stock has a 50 day moving average of $238.48 and traded as low as $225.04. Salesforce shares last traded at $231.0570, with a volume of 7,673,555 shares trading hands.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AI monetization could improve. Salesforce plans to introduce usage-based pricing for AI-agent calls in November, potentially creating a new revenue stream beyond seat-based subscriptions. Its Agent Fabric upgrades are also designed to improve testing, evaluation and cost controls for customers. Salesforce Brings In Usage Based AI Billing With New Agent Fabric Controls
• Positive Sentiment: Salesforce’s growth and cash generation remain investor positives. The company generated $14.4 billion in free cash flow during fiscal 2026, grew revenue about 11% in its latest quarter, and continues to integrate autonomous AI agents into its CRM platform. Salesforce vs. Datadog
• Positive Sentiment: Third-party adoption supports the AI ecosystem. Navatar is adding Claude-powered recommendations and workflow actions to its private-equity and M&A software built on Salesforce, highlighting expanding use cases for AI on the platform. Navatar Brings Claude-Powered Recommendations and Actions to CRM
• Neutral Sentiment: Valuation estimates received a modest lift. Updated views on Salesforce’s AI opportunity and its Braze relationship raised fair-value estimates, but the limited increase was not enough to overcome broader sector concerns. Salesforce Stock Sees Modest Fair Value Lift
• Negative Sentiment: Enterprise-software sentiment deteriorated. ServiceNow’s sharp decline after providing a slower contracted-revenue outlook, along with weakness in Fortinet and other software stocks, triggered sympathy selling in Salesforce and raised concerns about sector-wide growth durability. ServiceNow Tumbles as Slower Contract Growth Pressures Software Stocks

Analyst Ratings Changes

A number of equities research analysts have commented on the company. UBS Group restated a “buy” rating on shares of Salesforce in a research report on Friday, September 11th. Truist Financial reiterated a “buy” rating and issued a $300.00 target price (up from $280.00) on shares of Salesforce in a report on Thursday, August 27th. Wolfe Research raised shares of Salesforce from a “hold” rating to a “strong-buy” rating in a research report on Thursday, August 27th. The Goldman Sachs Group restated a “buy” rating on shares of Salesforce in a report on Thursday, August 27th. Finally, Argus boosted their price objective on shares of Salesforce from $290.00 to $300.00 and gave the company a “buy” rating in a research report on Monday, August 31st. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, Salesforce currently has an average rating of “Moderate Buy” and an average target price of $278.98.

Salesforce Trading Down 4.6%

The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02. The firm has a market capitalization of $190.16 billion, a price-to-earnings ratio of 21.06, a P/E/G ratio of 1.10 and a beta of 1.26. The business has a 50-day moving average of $238.48 and a two-hundred day moving average of $199.04.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The business had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. During the same period in the previous year, the business earned $2.91 EPS. The firm’s revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts predict that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a dividend yield of 0.8%. The ex-dividend date was Thursday, September 17th. Salesforce’s dividend payout ratio is presently 16.04%.

Insider Activity

In related news, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction that occurred on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director owned 5,437 shares in the company, valued at $1,416,936.57. The trade was a 45.29% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, Director David Blair Kirk purchased 4,176 shares of the business’s stock in a transaction dated Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the purchase, the director directly owned 18,748 shares of the company’s stock, valued at $4,486,958.84. This trade represents a 28.66% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Company insiders own 3.50% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. Eads & Heald Wealth Management lifted its stake in Salesforce by 143.6% in the 3rd quarter. Eads & Heald Wealth Management now owns 3,768 shares of the CRM provider’s stock valued at $865,000 after acquiring an additional 2,221 shares in the last quarter. GRIMES & Co WEALTH MANAGEMENT LLC boosted its position in Salesforce by 0.9% during the 3rd quarter. GRIMES & Co WEALTH MANAGEMENT LLC now owns 73,211 shares of the CRM provider’s stock worth $16,807,000 after acquiring an additional 644 shares during the last quarter. BOCHK Asset Management Ltd bought a new position in shares of Salesforce during the 3rd quarter worth approximately $6,216,000. Blue Bell Private Wealth Management LLC grew its stake in shares of Salesforce by 320.9% during the 3rd quarter. Blue Bell Private Wealth Management LLC now owns 362 shares of the CRM provider’s stock worth $83,000 after acquiring an additional 276 shares in the last quarter. Finally, Summit Wealth Group LLC Co. grew its stake in shares of Salesforce by 119.7% during the 3rd quarter. Summit Wealth Group LLC Co. now owns 3,258 shares of the CRM provider’s stock worth $748,000 after acquiring an additional 1,775 shares in the last quarter. 80.43% of the stock is owned by institutional investors and hedge funds.

About Salesforce

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.