Betterware de Mexico SAPI de C (NYSE:BWMX – Get Free Report) and e.l.f. Beauty (NYSE:ELF – Get Free Report) are both consumer staples companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, earnings, valuation, profitability and analyst recommendations.
Insider & Institutional Ownership
12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are owned by institutional investors. 3.5% of e.l.f. Beauty shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Betterware de Mexico SAPI de C and e.l.f. Beauty, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Betterware de Mexico SAPI de C | 0 | 1 | 1 | 1 | 3.00 |
| e.l.f. Beauty | 1 | 5 | 10 | 2 | 2.72 |
e.l.f. Beauty has a consensus target price of $112.06, indicating a potential downside of 1.01%. Given e.l.f. Beauty’s higher probable upside, analysts clearly believe e.l.f. Beauty is more favorable than Betterware de Mexico SAPI de C.
Profitability
This table compares Betterware de Mexico SAPI de C and e.l.f. Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Betterware de Mexico SAPI de C | 8.08% | 70.20% | 10.82% |
| e.l.f. Beauty | 3.38% | 14.07% | 6.81% |
Earnings and Valuation
This table compares Betterware de Mexico SAPI de C and e.l.f. Beauty”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Betterware de Mexico SAPI de C | $744.00 million | 0.91 | $55.37 million | $1.95 | 8.76 |
| e.l.f. Beauty | $1.76 billion | 3.79 | $26.32 million | $1.00 | 113.20 |
Betterware de Mexico SAPI de C has higher earnings, but lower revenue than e.l.f. Beauty. Betterware de Mexico SAPI de C is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Betterware de Mexico SAPI de C has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.61, suggesting that its stock price is 61% more volatile than the S&P 500.
Summary
e.l.f. Beauty beats Betterware de Mexico SAPI de C on 9 of the 15 factors compared between the two stocks.
About Betterware de Mexico SAPI de C
Betterware de Mexico, S.A.B. de C.V. operates as a direct-to-consumer company in Mexico. The company focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, and other categories. It serves approximately 3 million households through distributors and associates in approximately 800 communities throughout Mexico. The company was formerly known as Betterware de México, S.A.P.I. de C.V. Betterware de Mexico, S.A.B. de C.V. was founded in 1995 and is based in Zapopan, Mexico. Betterware de Mexico, S.A.B. de C.V. is a subsidiary of Campalier, S.A. de C.V.
About e.l.f. Beauty
e.l.f. Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company focuses on the e-commerce, national retailers and international business channels. Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.
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