MediaAlpha (NYSE:MAX) Stock Price Target Raised at JPMorgan Chase & Co.

MediaAlpha (NYSE:MAX) had its target price boosted by research analysts at JPMorgan Chase & Co. from $15.00 to $16.00 in a research note issued on Thursday, Benzinga reports. The brokerage presently has a “neutral” rating on the stock. JPMorgan Chase & Co.‘s target price points to a potential upside of 13.48% from the company’s previous close.

A number of other equities research analysts have also recently issued reports on MAX. The Goldman Sachs Group increased their target price on shares of MediaAlpha from $10.50 to $13.00 and gave the stock a “neutral” rating in a research report on Thursday. Wall Street Zen raised shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, August 1st. Zacks Research lowered shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 21st. Canaccord Genuity Group set a $18.00 target price on shares of MediaAlpha in a research note on Thursday. Finally, Keefe, Bruyette & Woods boosted their target price on MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a report on Wednesday, July 8th. One equities research analyst has rated the stock with a Strong Buy rating, three have given a Buy rating and five have given a Hold rating to the company’s stock. According to data from MarketBeat, MediaAlpha currently has an average rating of “Moderate Buy” and a consensus target price of $14.71.

MediaAlpha Stock Up 20.3%

NYSE:MAX traded up $2.38 during trading hours on Thursday, reaching $14.10. The company had a trading volume of 2,954,459 shares, compared to its average volume of 802,193. The stock has a 50-day moving average of $11.23 and a two-hundred day moving average of $10.63. MediaAlpha has a one year low of $7.09 and a one year high of $14.70. The firm has a market capitalization of $863.77 million, a PE ratio of 8.70 and a beta of 1.14.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, October 28th. The company reported $0.46 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.18. The firm had revenue of $375.95 million during the quarter, compared to analyst estimates of $347.93 million. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%. As a group, sell-side analysts expect that MediaAlpha will post 1.44 earnings per share for the current year.

Insider Buying and Selling at MediaAlpha

In other MediaAlpha news, CRO Keith Cramer sold 12,000 shares of the business’s stock in a transaction dated Monday, October 19th. The shares were sold at an average price of $11.39, for a total value of $136,680.00. Following the completion of the transaction, the executive directly owned 239,303 shares of the company’s stock, valued at approximately $2,725,661.17. The trade was a 4.78% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Eugene Nonko sold 7,273 shares of the company’s stock in a transaction that occurred on Wednesday, October 28th. The stock was sold at an average price of $11.63, for a total transaction of $84,584.99. Following the transaction, the director owned 789,901 shares in the company, valued at $9,186,548.63. The trade was a 0.91% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 425,550 shares of company stock worth $5,148,791. 14.65% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the company. Arrowstreet Capital Limited Partnership increased its stake in shares of MediaAlpha by 24.1% in the 1st quarter. Arrowstreet Capital Limited Partnership now owns 1,061,981 shares of the company’s stock valued at $9,876,000 after buying an additional 206,077 shares during the period. Jacobs Asset Management LLC lifted its stake in shares of MediaAlpha by 31.1% during the first quarter. Jacobs Asset Management LLC now owns 924,443 shares of the company’s stock valued at $8,597,000 after acquiring an additional 219,144 shares during the period. Dimensional Fund Advisors LP lifted its stake in shares of MediaAlpha by 94.1% during the first quarter. Dimensional Fund Advisors LP now owns 620,669 shares of the company’s stock valued at $5,773,000 after acquiring an additional 300,871 shares during the period. Triad Investment Management lifted its stake in shares of MediaAlpha by 10.4% during the second quarter. Triad Investment Management now owns 368,731 shares of the company’s stock valued at $4,635,000 after acquiring an additional 34,867 shares during the period. Finally, Bank of America Corp DE boosted its holdings in MediaAlpha by 380.9% in the first quarter. Bank of America Corp DE now owns 279,704 shares of the company’s stock valued at $2,601,000 after acquiring an additional 221,540 shares during the last quarter. Institutional investors and hedge funds own 64.39% of the company’s stock.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Record Q3 results exceeded expectations. MediaAlpha reported revenue of $375.9 million, up 23% year over year and above the $347.9 million consensus estimate. Adjusted EBITDA reached a record $39.5 million, while net income was $29.4 million. Earnings of $0.46 per share also surpassed analyst estimates ranging from $0.28 to $0.33 and increased from $0.26 a year earlier. MediaAlpha Announces Third Quarter 2026 Financial Results
• Positive Sentiment: Management maintained a constructive outlook. MediaAlpha forecast fourth-quarter revenue of $355 million to $375 million and reiterated its full-year free-cash-flow target of $90 million to $100 million. The outlook supports expectations for continued demand and cash generation, although the revenue range implies a sequential decline from the record third quarter. MediaAlpha Q4 2026 Revenue Forecast
• Positive Sentiment: Investors viewed the earnings release favorably. Reports characterized the quarter as a strong beat, with the stock gaining after the results. The company’s marketplace reportedly benefited from broadening demand across key metrics. MediaAlpha Beats Q3 Earnings and Revenue Estimates
• Neutral Sentiment: Director sales were disclosed. Director Eugene Nonko sold a combined 40,103 shares over October 26–28. The transactions were made under a pre-arranged Rule 10b5-1 plan to cover tax withholding on vested equity awards, limiting their significance as a discretionary bearish signal. He continued to own roughly 785,000 shares. SEC Form 4 Filing

About MediaAlpha

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.