TD Cowen Forecasts Strong Price Appreciation for Procter & Gamble (NYSE:PG) Stock

Procter & Gamble (NYSE:PG) had its price target upped by TD Cowen from $150.00 to $166.00 in a report issued on Friday, Benzinga reports. The firm presently has a “hold” rating on the stock. TD Cowen‘s target price indicates a potential upside of 0.04% from the stock’s previous close.

A number of other research firms also recently weighed in on PG. Wells Fargo & Company reaffirmed an “overweight” rating on shares of Procter & Gamble in a report on Friday. Citigroup upped their price objective on Procter & Gamble from $170.00 to $180.00 and gave the company a “buy” rating in a research note on Friday, October 9th. Evercore raised Procter & Gamble from an “in-line” rating to an “outperform” rating and set a $166.00 target price for the company in a report on Tuesday, October 6th. HSBC restated a “hold” rating and set a $149.00 target price (down from $182.00) on shares of Procter & Gamble in a research report on Thursday, July 30th. Finally, The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $161.00 price target on shares of Procter & Gamble in a research note on Thursday. Fourteen equities research analysts have rated the stock with a Buy rating and ten have issued a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $164.25.

Procter & Gamble Price Performance

Shares of Procter & Gamble stock opened at $165.94 on Friday. The firm has a market cap of $385.41 billion, a P/E ratio of 25.07, a price-to-earnings-growth ratio of 3.90 and a beta of 0.39. The firm’s 50-day simple moving average is $148.08 and its 200-day simple moving average is $146.99. Procter & Gamble has a twelve month low of $137.62 and a twelve month high of $167.25. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.47 and a current ratio of 0.68.

Procter & Gamble (NYSE:PG) last posted its quarterly earnings results on Thursday, October 22nd. The company reported $2.00 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.11. Procter & Gamble had a net margin of 18.44% and a return on equity of 31.36%. The firm had revenue of $23.28 billion during the quarter, compared to analyst estimates of $22.80 billion. During the same quarter in the prior year, the business posted $1.99 earnings per share. The company’s quarterly revenue was up 4.0% compared to the same quarter last year. As a group, research analysts expect that Procter & Gamble will post 6.98 EPS for the current fiscal year.

Insider Buying and Selling

In other news, insider Susan Whaley sold 2,369 shares of the business’s stock in a transaction on Monday, October 5th. The stock was sold at an average price of $145.34, for a total transaction of $344,310.46. Following the completion of the sale, the insider owned 30,730 shares in the company, valued at $4,466,298.20. The trade was a 7.16% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Marc S. Pritchard sold 4,030 shares of the business’s stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $143.79, for a total value of $579,473.70. Following the sale, the insider directly owned 187,001 shares of the company’s stock, valued at $26,888,873.79. This represents a 2.11% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 15,135 shares of company stock valued at $2,189,970 in the last 90 days. 0.23% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently modified their holdings of PG. Gibbs Wealth Management boosted its stake in Procter & Gamble by 34.4% in the 3rd quarter. Gibbs Wealth Management now owns 8,040 shares of the company’s stock valued at $1,168,000 after purchasing an additional 2,060 shares during the period. Garrett Wealth Advisory Group LLC grew its holdings in Procter & Gamble by 1.1% in the 3rd quarter. Garrett Wealth Advisory Group LLC now owns 7,066 shares of the company’s stock valued at $1,026,000 after buying an additional 75 shares in the last quarter. Tectonic Advisors LLC increased its position in Procter & Gamble by 9.3% during the 3rd quarter. Tectonic Advisors LLC now owns 78,030 shares of the company’s stock worth $11,336,000 after buying an additional 6,661 shares during the period. Winthrop Advisory Group LLC increased its position in Procter & Gamble by 2.4% during the 3rd quarter. Winthrop Advisory Group LLC now owns 10,618 shares of the company’s stock worth $1,543,000 after buying an additional 250 shares during the period. Finally, Capital Investment Advisors LLC lifted its holdings in shares of Procter & Gamble by 3.8% during the third quarter. Capital Investment Advisors LLC now owns 462,434 shares of the company’s stock worth $67,182,000 after buying an additional 17,061 shares in the last quarter. 65.77% of the stock is owned by institutional investors and hedge funds.

Key Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Quarterly results exceeded expectations. Fiscal Q1 2027 adjusted earnings were $2.00 per share, above the $1.89 consensus, while revenue increased 4% year over year to $23.28 billion, surpassing estimates of roughly $22.80 billion. Procter & Gamble earnings beat as sales rise 4%
• Positive Sentiment: Underlying growth was broad and volume-driven. Organic sales rose 4%, with volume contributing 2.4 percentage points. Laundry and home-care products were among the key contributors, while favorable product mix and productivity savings supported the earnings beat. Procter & Gamble: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Management raised its fiscal 2027 all-in sales-growth outlook. The updated forecast reflects the acquisition of Thorne and reinforces investor confidence in the company’s ability to sustain growth. The earnings beat and defensive appeal also attracted buyers as broader large-cap markets weakened, helping PG reach a new 52-week high. Procter & Gamble Boosts FY27 All-in-sales Growth Outlook
• Neutral Sentiment: Procter & Gamble’s long record of dividend increases and low-beta, defensive business model remain attractive to income-focused investors, particularly amid elevated interest rates and economic uncertainty.
• Negative Sentiment: Higher commodity, energy and transportation costs remain a major risk. Management expects these pressures to persist through fiscal 2027 and indicated they could reduce annual profit by approximately $1.4 billion, potentially limiting margin expansion despite solid sales growth. P&G flags bigger hit to annual profit from higher commodity costs

About Procter & Gamble

Procter & Gamble Company (NYSE: PG) is a global consumer products company that develops, manufactures and markets branded products used in households and personal care. Its portfolio includes personal health and grooming products, beauty and skin care items, baby, feminine and family care products, fabric and home care products, and oral care products.

The company’s well-known brands include Pampers, Tide, Gillette, Crest, Oral-B, Head & Shoulders, Pantene, Olay, Old Spice, Dawn, Febreze and Mr.