Zebra Technologies (NASDAQ:ZBRA) Hits New 1-Year High – Time to Buy?

Zebra Technologies Corporation (NASDAQ:ZBRA)’s stock price hit a new 52-week high during mid-day trading on Wednesday. The stock traded as high as $391.82 and last traded at $391.4650, with a volume of 87,194 shares trading hands. The stock had previously closed at $384.08.

Analyst Upgrades and Downgrades

ZBRA has been the topic of several analyst reports. TD Cowen lifted their price target on Zebra Technologies from $400.00 to $450.00 and gave the stock a “buy” rating in a report on Wednesday, August 5th. Wolfe Research restated an “outperform” rating and set a $317.00 price objective on shares of Zebra Technologies in a research report on Thursday, July 9th. Morgan Stanley set a $360.00 target price on shares of Zebra Technologies in a report on Wednesday, August 5th. KeyCorp increased their price target on shares of Zebra Technologies from $305.00 to $430.00 and gave the company an “overweight” rating in a research note on Wednesday, August 5th. Finally, Truist Financial raised their price target on shares of Zebra Technologies from $355.00 to $378.00 and gave the stock a “hold” rating in a report on Monday, October 5th. Nine analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $385.83.

Zebra Technologies Stock Performance

The stock has a market capitalization of $18.30 billion, a PE ratio of 35.15 and a beta of 1.58. The firm’s fifty day moving average is $365.86 and its 200-day moving average is $295.60. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14.

Zebra Technologies (NASDAQ:ZBRA) last posted its earnings results on Tuesday, August 4th. The industrial products company reported $6.35 EPS for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The company had revenue of $1.56 billion for the quarter, compared to analysts’ expectations of $1.50 billion. During the same quarter in the prior year, the company posted $3.61 earnings per share. Zebra Technologies’s revenue for the quarter was up 20.4% compared to the same quarter last year. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. As a group, research analysts anticipate that Zebra Technologies Corporation will post 18.07 earnings per share for the current year.

Insiders Place Their Bets

In related news, insider Michael Cho sold 3,500 shares of the stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the transaction, the insider owned 5,170 shares of the company’s stock, valued at approximately $1,939,784. This represents a 40.37% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Linda Connly sold 500 shares of the firm’s stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $377.68, for a total value of $188,840.00. Following the transaction, the director owned 3,708 shares of the company’s stock, valued at $1,400,437.44. This trade represents a 11.88% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.91% of the stock is owned by corporate insiders.

Institutional Trading of Zebra Technologies

Institutional investors and hedge funds have recently bought and sold shares of the business. Swedbank AB boosted its stake in shares of Zebra Technologies by 958.0% in the first quarter. Swedbank AB now owns 417,898 shares of the industrial products company’s stock valued at $87,374,000 after purchasing an additional 378,400 shares during the period. Arrowstreet Capital Limited Partnership increased its stake in Zebra Technologies by 111.6% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 500,628 shares of the industrial products company’s stock worth $104,671,000 after buying an additional 264,015 shares during the period. Renaissance Technologies LLC lifted its holdings in Zebra Technologies by 415.3% during the 1st quarter. Renaissance Technologies LLC now owns 288,311 shares of the industrial products company’s stock worth $60,280,000 after buying an additional 232,360 shares in the last quarter. Dimensional Fund Advisors LP lifted its holdings in Zebra Technologies by 37.0% during the 1st quarter. Dimensional Fund Advisors LP now owns 686,335 shares of the industrial products company’s stock worth $143,473,000 after buying an additional 185,387 shares in the last quarter. Finally, Oslo Pensjonsforsikring AS acquired a new stake in Zebra Technologies during the 1st quarter worth approximately $26,993,000. 91.03% of the stock is currently owned by hedge funds and other institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corp. (NASDAQ: ZBRA) develops technologies that help businesses identify, track and manage assets, inventory and operational processes. Its solutions are used by organizations in retail, manufacturing, transportation and logistics, healthcare, government and other industries to improve visibility and productivity across their operations.

The company’s portfolio includes barcode and label printers, barcode scanners, mobile computers, radio-frequency identification (RFID) readers and tags, machine-vision systems, fixed industrial scanners and related software.