Head-To-Head Contrast: Thryv (NASDAQ:THRY) versus Amplitude (NASDAQ:AMPL)

Thryv (NASDAQ:THRY) and Amplitude (NASDAQ:AMPL) are both small-cap technology companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, analyst recommendations, dividends, valuation, risk, institutional ownership and earnings.

Risk & Volatility

Thryv has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, Amplitude has a beta of 1.49, indicating that its stock price is 49% more volatile than the S&P 500.

Earnings & Valuation

This table compares Thryv and Amplitude”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Thryv	$785.02 million	0.06	$310,000.00	($0.37)	-3.08
Amplitude	$343.21 million	4.48	-$88.54 million	($0.75)	-20.24

Thryv has higher revenue and earnings than Amplitude. Amplitude is trading at a lower price-to-earnings ratio than Thryv, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

96.4% of Thryv shares are owned by institutional investors. Comparatively, 73.2% of Amplitude shares are owned by institutional investors. 10.5% of Thryv shares are owned by insiders. Comparatively, 21.6% of Amplitude shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current recommendations and price targets for Thryv and Amplitude, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Thryv	1	4	2	0	2.14
Amplitude	1	2	7	1	2.73

Thryv currently has a consensus price target of $8.50, indicating a potential upside of 645.61%. Amplitude has a consensus price target of $13.90, indicating a potential downside of 8.43%. Given Thryv’s higher probable upside, equities research analysts plainly believe Thryv is more favorable than Amplitude.

Profitability

This table compares Thryv and Amplitude’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Thryv	-2.27%	-7.36%	-2.36%
Amplitude	-26.59%	-42.62%	-22.69%

Summary

Thryv beats Amplitude on 9 of the 15 factors compared between the two stocks.

About Thryv

Thryv Holdings, Inc. provides digital marketing solutions and cloud-based tools to the small-to-medium sized businesses in the United States. It operates through four segments: Thryv U.S. Marketing Services, Thryv U.S. SaaS, Thryv International Marketing Services, and Thryv International SaaS. The company provides print yellow pages, internet yellow pages, and search engine marketing; and other digital media solutions, such as online display and social advertising, online presence and video, and search engine optimization tools. It also offers command center that enables SMBs to centralize all their communication through a modular, expandable, and customizable platform; and business center, a SMB end-to-end customer experience platform, which offers customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. In addition, the company provides marketing center, a marketing and advertising platform for AutoID, enhanced online presence, omni-channel paid campaigns, and marketing tools; Thryv Add-ons provides AI-assisted website development, SEO tools, google business profile optimization, and Hub by Thryv; and ThryvPay, a payment solution that allows users to get paid via credit card and ACH. The company was formerly known as Dex Media Holdings, Inc. Thryv Holdings, Inc. was incorporated in 2012 and is headquartered in DFW Airport, Texas.

About Amplitude

Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time product data and reconstructed user visits; Amplitude Experiment, a solution that allows teams to test new capabilities and safely roll out new features; Amplitude CDP, an insight-driven solution that encompasses the data infrastructure, audience management, and data streaming capabilities; and Amplitude Session Replay used by product, marketing, and data teams to understand user behavior, diagnose product issues, and improve product outcomes. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.