Howard Financial Services LTD. Buys 2,539 Shares of Alphabet Inc. $GOOGL

Howard Financial Services LTD. grew its stake in Alphabet Inc. (NASDAQ:GOOGL) by 15.1% in the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 19,357 shares of the information services provider’s stock after buying an additional 2,539 shares during the period. Alphabet accounts for about 0.7% of Howard Financial Services LTD.’s holdings, making the stock its 28th biggest holding. Howard Financial Services LTD.’s holdings in Alphabet were worth $6,660,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds also recently made changes to their positions in the company. EMC Capital Management bought a new stake in Alphabet in the fourth quarter valued at approximately $33,000. Lifetime Wealth Management P.C. acquired a new stake in Alphabet during the 4th quarter valued at approximately $32,000. Core Capital Management & Research inc. bought a new position in Alphabet during the 2nd quarter worth approximately $41,000. Premier Financial Group bought a new position in Alphabet during the 2nd quarter worth approximately $45,000. Finally, Graney & King LLC raised its holdings in Alphabet by 38.5% during the 2nd quarter. Graney & King LLC now owns 180 shares of the information services provider’s stock worth $64,000 after purchasing an additional 50 shares during the last quarter. Institutional investors and hedge funds own 40.03% of the company’s stock.

Insider Transactions at Alphabet

In other news, Director Frances Arnold sold 83 shares of Alphabet stock in a transaction on Wednesday, September 30th. The shares were sold at an average price of $340.45, for a total value of $28,257.35. Following the completion of the sale, the director owned 19,076 shares in the company, valued at $6,494,424.20. The trade was a 0.43% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the completion of the sale, the chief accounting officer owned 27,386 shares of the company’s stock, valued at $9,125,015.20. This represents a 1.61% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 420,865 shares of company stock valued at $8,293,477 in the last quarter. 11.61% of the stock is currently owned by company insiders.

Alphabet Trading Down 2.5%

NASDAQ GOOGL traded down $8.63 during trading hours on Friday, hitting $340.59. 28,484,155 shares of the company’s stock were exchanged, compared to its average volume of 26,079,582. The firm has a market cap of $4.17 trillion, a price-to-earnings ratio of 17.11, a PEG ratio of 1.01 and a beta of 1.21. The stock has a 50-day simple moving average of $344.26 and a 200 day simple moving average of $351.32. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a 1-year low of $244.15 and a 1-year high of $408.61.

Alphabet (NASDAQ:GOOGL) last issued its earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share for the quarter, topping analysts’ consensus estimates of $2.89 by $6.22. Alphabet had a return on equity of 51.32% and a net margin of 54.77%. The business had revenue of $119.80 billion during the quarter, compared to the consensus estimate of $117.07 billion. On average, equities analysts forecast that Alphabet Inc. will post 20.54 EPS for the current fiscal year.

Alphabet Dividend Announcement

The business also recently disclosed a quarterly dividend, which was paid on Monday, September 14th. Stockholders of record on Monday, September 7th were given a dividend of $0.22 per share. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is 4.42%.

Wall Street Analysts Forecast Growth

A number of brokerages have recently issued reports on GOOGL. Needham & Company LLC restated a “buy” rating and issued a $450.00 price target on shares of Alphabet in a research report on Thursday, October 8th. Wall Street Zen cut shares of Alphabet from a “buy” rating to a “hold” rating in a research report on Saturday, August 1st. Roth Capital reissued a “buy” rating and set a $440.00 target price (up from $435.00) on shares of Alphabet in a research note on Thursday, July 23rd. Truist Financial set a $420.00 target price on shares of Alphabet and gave the stock a “buy” rating in a research note on Thursday, July 23rd. Finally, DA Davidson set a $350.00 target price on shares of Alphabet and gave the company a “neutral” rating in a report on Thursday, July 23rd. Five analysts have rated the stock with a Strong Buy rating, forty-six have given a Buy rating and four have issued a Hold rating to the company. According to MarketBeat.com, Alphabet presently has a consensus rating of “Buy” and a consensus target price of $425.04.

More Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Strong cloud and AI momentum: Recent commentary highlights approximately 24% overall revenue growth and an 82% increase in Google Cloud, suggesting that cloud demand and AI monetization may be offsetting concerns about rising capital expenditures. Alphabet’s Cloud Surge and AI Dominance Overshadow Capex Fears
• Positive Sentiment: JPMorgan remains bullish: JPMorgan raised its Alphabet price target to $425 from $420 and maintained an “overweight” rating, implying significant upside from the referenced price. The firm believes Google can withstand fears that generative AI will disrupt Search. JPMorgan Alphabet Price Target
• Positive Sentiment: Waymo expansion: Alphabet’s autonomous-driving unit received approval to participate in Ontario’s automated-vehicle pilot program and is targeting a Toronto robotaxi launch in 2028, expanding a potential long-term growth business. Waymo Toronto Robotaxi Launch
• Positive Sentiment: Additional product and technology catalysts: Google launched its Universal Cart shopping tool in the U.S., while reports of progress in quantum-computing error reduction and a multiyear CNN AI partnership support Alphabet’s efforts to broaden AI-related revenue.
• Neutral Sentiment: Investor attention is elevated: Zacks reported unusually heavy searches for both GOOGL and GOOG, reflecting strong interest but not necessarily a change in fundamentals.
• Negative Sentiment: Capex and profitability concerns: Investors remain concerned that Alphabet’s large data-center and AI investments could pressure free cash flow and take time to generate adequate returns. A reported multibillion-dollar computing arrangement with SpaceX adds to scrutiny of spending discipline.
• Negative Sentiment: Litigation over AI disclosures: Several law firms publicized a securities-fraud class action covering investors who bought shares from May 19 through July 16, 2026. The allegations reportedly involve representations about Gemini 3.5 Pro training results; the repeated notices add headline and potential liability risk, although they do not establish wrongdoing.
• Negative Sentiment: Other risks: Google warned that suspected China-linked hackers could exploit a BeyondTrust software flaw, while political and regulatory uncertainty could affect Search, advertising and the profits funding Alphabet’s AI buildout.

Alphabet Company Profile

Alphabet Inc is a technology and internet services company best known as the parent company of Google. Its primary business, Google Services, includes online search, digital advertising, YouTube, Android, Chrome, Google Maps, Google Play, and a range of hardware and subscription products.

Alphabet also operates Google Cloud, which provides infrastructure, data analytics, cybersecurity, productivity software, and artificial intelligence services to businesses, governments, and other organizations.