Salesforce Inc. $CRM Stock: Fragasso Financial Advisors Inc Trims Position

Fragasso Financial Advisors Inc reduced its stake in Salesforce Inc. (NYSE:CRM) by 27.1% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 8,381 shares of the CRM provider’s stock after selling 3,120 shares during the period. Fragasso Financial Advisors Inc’s holdings in Salesforce were worth $1,920,000 at the end of the most recent reporting period.

Other large investors also recently modified their holdings of the company. BlackRock Inc. bought a new position in Salesforce in the 2nd quarter valued at $11,396,844,000. Arrowstreet Capital Limited Partnership raised its position in shares of Salesforce by 130.2% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after buying an additional 7,160,302 shares in the last quarter. Bank of America Corp DE lifted its stake in Salesforce by 28.0% during the first quarter. Bank of America Corp DE now owns 11,724,790 shares of the CRM provider’s stock worth $2,188,666,000 after purchasing an additional 2,561,923 shares during the last quarter. Legal & General Group Plc purchased a new position in shares of Salesforce in the 2nd quarter worth about $927,332,000. Finally, Bank of New York Mellon Corp purchased a new position in shares of Salesforce during the 2nd quarter valued at about $844,928,000. 80.43% of the stock is currently owned by institutional investors.

Insider Transactions at Salesforce

In other Salesforce news, Director David Blair Kirk purchased 4,176 shares of the company’s stock in a transaction dated Friday, September 18th. The shares were acquired at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the purchase, the director directly owned 18,748 shares of the company’s stock, valued at $4,486,958.84. The trade was a 28.66% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director owned 5,437 shares in the company, valued at $1,416,936.57. This trade represents a 45.29% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 3.50% of the stock is currently owned by corporate insiders.

Salesforce Stock Up 2.0%

Shares of NYSE:CRM traded up $4.72 during trading on Tuesday, reaching $238.64. 4,431,489 shares of the stock traded hands, compared to its average volume of 13,614,722. The stock has a market cap of $196.40 billion, a P/E ratio of 21.75, a price-to-earnings-growth ratio of 1.05 and a beta of 1.26. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The stock has a 50-day moving average of $227.50 and a two-hundred day moving average of $193.27. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, beating the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. The company’s revenue was up 10.8% compared to the same quarter last year. During the same period last year, the business posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, sell-side analysts expect that Salesforce Inc. will post 12.82 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were issued a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 annualized dividend and a dividend yield of 0.7%. Salesforce’s payout ratio is presently 16.04%.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently issued reports on the stock. Citigroup reaffirmed a “market outperform” rating on shares of Salesforce in a research note on Friday, September 18th. JPMorgan Chase & Co. boosted their price objective on shares of Salesforce from $250.00 to $265.00 and gave the company an “overweight” rating in a research report on Thursday, August 27th. Erste Group Bank upgraded Salesforce from a “hold” rating to a “buy” rating in a report on Wednesday, August 5th. Weiss Ratings upgraded shares of Salesforce from a “hold (c-)” rating to a “hold (c)” rating in a report on Thursday, September 24th. Finally, Oppenheimer reiterated an “outperform” rating on shares of Salesforce in a report on Thursday, September 17th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, thirteen have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $278.12.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Bank of America upgraded Salesforce from Underperform to Buy and raised its price target to $285 from $160. The firm believes AI could deepen customer dependence on Salesforce rather than undermine traditional software demand. Salesforce Gets a Rare BofA Double Upgrade
• Positive Sentiment: Salesforce’s planned acquisition of AI analytics company Loops, reportedly for about $30 million, is expected to enhance Tableau and Slack by proactively identifying business anomalies and recommending actions. The deal supports Salesforce’s strategy of embedding agentic AI into customers’ workflows. Salesforce to Buy AI Analytics Platform Loops
• Positive Sentiment: Salesforce and DocuSign announced that DocuSign’s Intelligent Agreement Management platform will be natively available across Salesforce, Agentforce, and Slack. The integration could make agreement workflows more efficient and increase the value and stickiness of Salesforce’s ecosystem. DocuSign and Salesforce Launch Intelligent Agreement Management
• Positive Sentiment: Recent coverage highlights Agentforce annual recurring revenue above $1.5 billion, strong growth in remaining performance obligations, and Salesforce’s planned $25 billion share repurchase. These factors support revenue visibility, earnings per share, and the stock’s valuation case.
• Neutral Sentiment: Salesforce’s latest reported quarter showed a substantial earnings beat and double-digit revenue growth, but investors remain focused on whether AI trials convert into durable paid subscriptions and whether usage-based pricing can offset possible declines in per-seat software demand.
• Negative Sentiment: Risks include rising short interest, integration uncertainty surrounding Loops, elevated leverage for a software company, and concerns that AI could cannibalize traditional SaaS seats. Salesforce must demonstrate sustained organic growth as the acquisition and Agentforce expansion progress.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.