Taboola.com (NASDAQ:TBLA) Shares Climb 5.6% – Time to Buy?

Taboola.com Ltd. (NASDAQ:TBLA) shot up 5.6% during mid-day trading on Thursday. The stock traded as high as $3.47 and last traded at $3.4750. Approximately 1,322,728 shares changed hands during mid-day trading, a decline of 44% from the average daily volume of 2,381,003 shares. The stock had previously closed at $3.29.

Key Stories Impacting Taboola.com

Here are the key news stories impacting Taboola.com this week:

• Neutral Sentiment: Multiple law firms, including Kaplan Fox, Rosen Law Firm, Pomerantz, Berger Montague, SBS Law and Faruqi & Faruqi, reminded investors that the lead-plaintiff deadline for the pending securities lawsuit is October 20, 2026. The notices primarily seek investor participation and do not represent a new operating development for Taboola. Kaplan Fox class-action notice
• Neutral Sentiment: A reported October short-interest update showed zero shares short and a zero-day short-interest ratio. Because the figure conflicts with the company’s actively traded shares and may reflect a reporting or data issue, it provides little reliable signal about investor positioning.
• Negative Sentiment: The class-action allegations concern Taboola’s disclosures from May 6 through August 4, 2026. Plaintiffs claim the company carried “publisher relationships” as definite-lived intangible assets and represented that growth was accelerating without adequately disclosing an accumulation of low-quality publishers. According to the allegations, Taboola later needed aggressive publisher exits and cut its guidance by $91 million. These claims have not been proven, but they create litigation, reputational and financial uncertainty. SueWallSt securities-fraud allegations

Wall Street Analyst Weigh In

A number of research analysts have recently issued reports on TBLA shares. TD Cowen dropped their price target on shares of Taboola.com from $6.00 to $5.00 and set a “buy” rating on the stock in a research report on Monday, August 10th. Benchmark reduced their price objective on Taboola.com from $6.50 to $5.50 and set a “buy” rating for the company in a research note on Thursday, August 6th. Wall Street Zen cut shares of Taboola.com from a “strong-buy” rating to a “hold” rating in a report on Saturday, August 8th. Rosenblatt Securities reiterated a “buy” rating and set a $7.00 price target on shares of Taboola.com in a report on Thursday, August 6th. Finally, Weiss Ratings upgraded shares of Taboola.com from a “hold (c)” rating to a “hold (c+)” rating in a research note on Thursday, August 6th. Four analysts have rated the stock with a Buy rating and two have given a Hold rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $5.75.

Taboola.com Trading Down 1.7%

The stock’s 50 day simple moving average is $3.76 and its two-hundred day simple moving average is $4.24. The stock has a market capitalization of $869.81 million, a PE ratio of 8.62 and a beta of 1.50. The company has a debt-to-equity ratio of 0.08, a current ratio of 1.11 and a quick ratio of 1.11.

Hedge Funds Weigh In On Taboola.com

Several institutional investors and hedge funds have recently bought and sold shares of TBLA. State Street Corp raised its stake in Taboola.com by 355.0% in the 2nd quarter. State Street Corp now owns 3,944,961 shares of the company’s stock valued at $19,725,000 after acquiring an additional 3,077,973 shares during the period. Globeflex Capital L P purchased a new position in shares of Taboola.com in the second quarter worth about $9,555,000. Arrowstreet Capital Limited Partnership increased its stake in shares of Taboola.com by 14.3% in the first quarter. Arrowstreet Capital Limited Partnership now owns 1,719,172 shares of the company’s stock worth $5,329,000 after purchasing an additional 214,758 shares in the last quarter. Empowered Funds LLC raised its position in shares of Taboola.com by 3.9% in the first quarter. Empowered Funds LLC now owns 1,483,014 shares of the company’s stock valued at $4,597,000 after purchasing an additional 55,536 shares during the period. Finally, Lazard Asset Management LLC lifted its stake in shares of Taboola.com by 5.3% during the 1st quarter. Lazard Asset Management LLC now owns 1,311,639 shares of the company’s stock valued at $4,066,000 after buying an additional 66,543 shares in the last quarter. 42.89% of the stock is owned by institutional investors.

Taboola.com Company Profile

Taboola.com Ltd. is a technology company that operates a digital advertising and content recommendation platform. Its software uses data and artificial intelligence to recommend articles, videos, products and other sponsored content to users across publisher websites, mobile applications and connected devices.

Taboola serves advertisers seeking audience reach and performance-based campaigns, as well as publishers looking to engage users and generate revenue from their digital properties.