Head to Head Comparison: Acco Brands (NYSE:ACCO) vs. American Rebel (NASDAQ:AREB)

American Rebel (NASDAQ:AREB) and Acco Brands (NYSE:ACCO) are both small-cap industrials companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, profitability, analyst recommendations and institutional ownership.

Volatility & Risk

American Rebel has a beta of 4.79, indicating that its stock price is 379% more volatile than the S&P 500. Comparatively, Acco Brands has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500.

Earnings & Valuation

This table compares American Rebel and Acco Brands”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$9.52 million	0.19	-$34.33 million	($64,951.87)	-0.00
Acco Brands	$1.52 billion	0.27	$41.30 million	$0.62	7.14

Acco Brands has higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than Acco Brands, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations and price targets for American Rebel and Acco Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
Acco Brands	0	2	1	0	2.33

Acco Brands has a consensus price target of $6.00, indicating a potential upside of 35.59%. Given Acco Brands’ stronger consensus rating and higher possible upside, analysts clearly believe Acco Brands is more favorable than American Rebel.

Profitability

This table compares American Rebel and Acco Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-360.48%	N/A	-155.49%
Acco Brands	3.74%	12.57%	3.69%

Institutional and Insider Ownership

13.6% of American Rebel shares are held by institutional investors. Comparatively, 84.6% of Acco Brands shares are held by institutional investors. 82.3% of American Rebel shares are held by insiders. Comparatively, 5.3% of Acco Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Acco Brands beats American Rebel on 12 of the 14 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About Acco Brands

ACCO Brands Corporation designs, manufactures, and markets consumer, school, technology, and office products. It operates through three segments: ACCO Brands North America, ACCO Brands EMEA, and ACCO Brands International. The company provides computer and gaming accessories, planners, dry erase boards, school notebooks, and janitorial supplies; storage and organization products, such as lever-arch binders, sheet protectors, and indexes; sheet protectors and indexes; laminating, binding, and shredding machines; writing instruments and art products; stapling and punching products; and do-it-yourself tools. It offers its products under the AT-A-GLANCE, Barrilito, Derwent, Esselte, Five Star, Foroni, GBC, Hilroy, Kensington, Leitz, Marbig, Mead, NOBO, PowerA, Quartet, Rapid, Rexel, Swingline, Tilibra, Artline, and Spirax brand names. The company markets and sells its products through various channels, including mass retailers, e-tailers, discount, drug/grocery, and variety chains; warehouse clubs; hardware and specialty stores; independent office product dealers; office superstores; wholesalers; contract stationers; and technology specialty businesses, as well as sells products directly to commercial and consumer end-users through its e-commerce platform and direct sales organization. The company was founded in 1893 and is headquartered in Lake Zurich, Illinois.