comScore (NASDAQ:SCOR) Upgraded at Zacks Research

Zacks Research upgraded shares of comScore (NASDAQ:SCOR) to a hold rating in a report published on Monday,Zacks reports.

Separately, Weiss Ratings restated a “sell (d-)” rating on shares of comScore in a research note on Monday, September 21st. One equities research analyst has rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, comScore has an average rating of “Hold”.

comScore Price Performance

Shares of NASDAQ SCOR opened at $4.09 on Monday. The stock’s fifty day moving average price is $5.46 and its two-hundred day moving average price is $6.64. comScore has a one year low of $4.02 and a one year high of $9.34. The firm has a market cap of $62.09 million, a price-to-earnings ratio of 1.00 and a beta of 1.12.

Insider Buying and Selling

In related news, Director William Livek acquired 20,000 shares of the company’s stock in a transaction on Friday, August 28th. The stock was purchased at an average cost of $5.23 per share, with a total value of $104,600.00. Following the acquisition, the director directly owned 217,473 shares of the company’s stock, valued at approximately $1,137,383.79. The trade was a 10.13% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Matthew F. Mclaughlin bought 16,633 shares of the business’s stock in a transaction dated Friday, September 4th. The shares were bought at an average price of $5.06 per share, with a total value of $84,162.98. Following the completion of the transaction, the chief executive officer owned 182,372 shares in the company, valued at approximately $922,802.32. This trade represents a 10.04% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders have purchased 67,000 shares of company stock valued at $348,468 over the last 90 days. 3.10% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

An institutional investor recently raised its stake in comScore stock. Cerberus Capital Management L.P. boosted its stake in comScore, Inc. (NASDAQ:SCOR) by 2,997.5% in the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 3,396,479 shares of the company’s stock after purchasing an additional 3,286,825 shares during the quarter. comScore comprises 0.8% of Cerberus Capital Management L.P.’s investment portfolio, making the stock its 2nd biggest position. Cerberus Capital Management L.P. owned 67.66% of comScore worth $22,077,000 as of its most recent filing with the Securities & Exchange Commission. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

About comScore

comScore, Inc (NASDAQ: SCOR) is a media measurement and analytics company that provides data and insights on how audiences consume content across television, digital media, mobile devices, video platforms and movies. Its services are designed to help media owners, advertisers and agencies evaluate audience reach, engagement and campaign performance.

The company’s offerings include cross-platform audience measurement, digital and video analytics, television measurement, movie measurement and consumer research.