Reviewing Shopify (NASDAQ:SHOP) and Mogo (NASDAQ:MOGO)

Mogo (NASDAQ:MOGO) and Shopify (NASDAQ:SHOP) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership and dividends.

Institutional and Insider Ownership

14.8% of Mogo shares are owned by institutional investors. Comparatively, 69.3% of Shopify shares are owned by institutional investors. 12.3% of Mogo shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Mogo and Shopify, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mogo	1	0	0	0	1.00
Shopify	0	10	35	2	2.83

Shopify has a consensus price target of $172.39, suggesting a potential upside of 4.84%. Given Shopify’s stronger consensus rating and higher probable upside, analysts clearly believe Shopify is more favorable than Mogo.

Profitability

This table compares Mogo and Shopify’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Mogo	11.41%	7.78%	3.34%
Shopify	14.53%	12.58%	10.94%

Risk and Volatility

Mogo has a beta of 2.71, meaning that its stock price is 171% more volatile than the S&P 500. Comparatively, Shopify has a beta of 2.62, meaning that its stock price is 162% more volatile than the S&P 500.

Valuation & Earnings

This table compares Mogo and Shopify”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mogo	$69.27 million	0.36	-$9.98 million	$0.23	4.57
Shopify	$11.56 billion	18.31	$1.23 billion	$1.48	111.11

Shopify has higher revenue and earnings than Mogo. Mogo is trading at a lower price-to-earnings ratio than Shopify, indicating that it is currently the more affordable of the two stocks.

Summary

Shopify beats Mogo on 13 of the 15 factors compared between the two stocks.

About Mogo

Mogo Inc. operates as a digital finance company in Canada, Europe, and internationally. The company's digital solutions help build wealth and achieve financial freedom. It provides MogoTrade, a stock trading app; Moka; and MogoMoney that provides online personal loans. The company also offers digital loans and mortgages; and operates a digital payments platform that powers next-generation card programs for both global corporations and fintech companies in Europe and Canada. Mogo Inc. is headquartered in Vancouver, Canada.

About Shopify

Shopify Inc., a commerce company, provides a commerce platform and services in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, Australia, China, and Latin America. The company’s platform enables merchants to displays, manages, markets, and sells its products through various sales channels, including web and mobile storefronts, physical retail locations, pop-up shops, social media storefronts, native mobile apps, buy buttons, and marketplaces; and enables to manage products and inventory, process orders and payments, fulfill and ship orders, new buyers and build customer relationships, source products, leverage analytics and reporting, manage cash, payments and transactions, and access financing. It also sells custom themes and apps, and registration of domain names; and merchant solutions, which include accepting payments, shipping, and securing working capital. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa, Canada.