Reviewing 36Kr (NASDAQ:KRKR) & ZoomInfo Technologies (NASDAQ:ZI)

36Kr (NASDAQ:KRKR) and ZoomInfo Technologies (NASDAQ:ZI) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, valuation, analyst recommendations, risk, earnings, dividends and institutional ownership.

Risk & Volatility

36Kr has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500. Comparatively, ZoomInfo Technologies has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500.

Insider and Institutional Ownership

0.1% of 36Kr shares are held by institutional investors. Comparatively, 95.5% of ZoomInfo Technologies shares are held by institutional investors. 39.4% of 36Kr shares are held by company insiders. Comparatively, 9.0% of ZoomInfo Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for 36Kr and ZoomInfo Technologies, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
36Kr	1	0	0	0	1.00
ZoomInfo Technologies	2	2	1	0	1.80

ZoomInfo Technologies has a consensus target price of $5.19, suggesting a potential upside of 38.33%. Given ZoomInfo Technologies’ stronger consensus rating and higher probable upside, analysts plainly believe ZoomInfo Technologies is more favorable than 36Kr.

Profitability

This table compares 36Kr and ZoomInfo Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
36Kr	N/A	N/A	N/A
ZoomInfo Technologies	0.74%	12.05%	3.46%

Valuation & Earnings

This table compares 36Kr and ZoomInfo Technologies”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
36Kr	$32.59 million	0.18	$1.55 million	($3.40)	-0.89
ZoomInfo Technologies	$1.21 billion	1.06	$107.30 million	$0.12	31.25

ZoomInfo Technologies has higher revenue and earnings than 36Kr. 36Kr is trading at a lower price-to-earnings ratio than ZoomInfo Technologies, indicating that it is currently the more affordable of the two stocks.

Summary

ZoomInfo Technologies beats 36Kr on 13 of the 14 factors compared between the two stocks.

About 36Kr

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and industries, timely market updates, thought-provoking editorials, and commentaries, as well as original video and audio content in various industries, such as technology, consumer, retail, healthcare, media and entertainment, and enterprise services. The company's business services include online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals, institutional investors, and enterprises. 36Kr Holdings Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.

About ZoomInfo Technologies

ZoomInfo Technologies Inc., together with its subsidiaries, provides go-to-market intelligence and engagement platform for sales and marketing teams in the United States and internationally. The company's cloud-based platform provides information on organizations and professionals to help users identify target customers and decision makers, obtain continually updated predictive lead and company scoring, monitor buying signals and other attributes of target companies, craft messages, engage through automated sales tools, and track progress through the deal cycle. It serves enterprises, mid-market companies, and down to small businesses that operate in various industry, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company was founded in 2007 and is headquartered in Vancouver, Washington.