iPower (NASDAQ:IPW – Get Free Report) and Hour Loop (NASDAQ:HOUR – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, risk, institutional ownership, valuation, dividends and profitability.
Analyst Ratings
This is a breakdown of recent recommendations for iPower and Hour Loop, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| iPower | 1 | 0 | 0 | 0 | 1.00 |
| Hour Loop | 0 | 1 | 0 | 0 | 2.00 |
Profitability
This table compares iPower and Hour Loop’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| iPower | -23.43% | -26.96% | -14.85% |
| Hour Loop | 1.14% | 22.31% | 6.60% |
Risk & Volatility
Earnings & Valuation
This table compares iPower and Hour Loop”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| iPower | $66.14 million | 0.02 | -$4.97 million | ($480.49) | -0.00 |
| Hour Loop | $142.44 million | 0.43 | $1.71 million | $0.04 | 43.65 |
Hour Loop has higher revenue and earnings than iPower. iPower is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
2.7% of iPower shares are owned by institutional investors. Comparatively, 0.3% of Hour Loop shares are owned by institutional investors. 0.7% of iPower shares are owned by company insiders. Comparatively, 95.0% of Hour Loop shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Hour Loop beats iPower on 10 of the 12 factors compared between the two stocks.
About iPower
iPower Inc. operates as an online retailer and supplier of consumer home, garden, and pet products for commercial businesses and individuals in the United States. The company offers grow light systems; advanced heating, ventilation, and air conditioning systems; water pumps, heaters, chillers, and filters; nutrient and fertilizer delivery systems; and various growing media products. It also provides general gardening products, including environmental sensors and controls; and home products, which comprise commercial fans, floor and wall fans, storage and shelving units, and chairs. The company sells its products under the iPower and Simple Deluxe brand names through zenhydro.com, simpledeluxe.com, and various third-party online platforms. The company was formerly known as BZRTH Inc. and changed its name to iPower Inc. in September 2020. iPower Inc. was incorporated in 2018 and is based in Rancho Cucamonga, California.
About Hour Loop
Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparels, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
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