Head-To-Head Comparison: GoPro (NASDAQ:GPRO) vs. Whirlpool (NYSE:WHR)

GoPro (NASDAQ:GPRO) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, risk, institutional ownership, dividends, profitability, valuation and analyst recommendations.

Profitability

This table compares GoPro and Whirlpool’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
GoPro	-28.52%	-411.41%	-28.86%
Whirlpool	1.17%	4.18%	0.82%

Earnings & Valuation

This table compares GoPro and Whirlpool”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoPro	$651.54 million	0.37	-$93.49 million	($0.99)	-1.32
Whirlpool	$15.52 billion	0.13	$318.00 million	$2.92	10.95

Whirlpool has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Whirlpool, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

70.1% of GoPro shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 18.1% of GoPro shares are owned by insiders. Comparatively, 2.0% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for GoPro and Whirlpool, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoPro	2	0	0	0	1.00
Whirlpool	3	8	1	0	1.83

Whirlpool has a consensus price target of $45.44, indicating a potential upside of 42.10%. Given Whirlpool’s stronger consensus rating and higher probable upside, analysts clearly believe Whirlpool is more favorable than GoPro.

Volatility and Risk

GoPro has a beta of 2.45, indicating that its stock price is 145% more volatile than the S&P 500. Comparatively, Whirlpool has a beta of 1.18, indicating that its stock price is 18% more volatile than the S&P 500.

Summary

Whirlpool beats GoPro on 11 of the 14 factors compared between the two stocks.

About GoPro

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

About Whirlpool

Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Europe, the Middle East, Africa, Latin America, and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, Bauknecht, Hotpoint, Indesit, InSinkErator, Yummly, Affresh, Gladiator, Swash, everydrop, Ignis, Privileg, Eslabon de Lujo, and Acros brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.