Insider Selling: Roku (NASDAQ:ROKU) CFO Sells $1,097,670.00 in Stock

Roku, Inc. (NASDAQ:ROKU) CFO Dan Jedda sold 7,000 shares of the business’s stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $156.81, for a total value of $1,097,670.00. Following the sale, the chief financial officer owned 74,811 shares of the company’s stock, valued at approximately $11,731,112.91. This represents a 8.56% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Dan Jedda also recently made the following trade(s):

• On Monday, August 17th, Dan Jedda sold 7,000 shares of Roku stock. The stock was sold at an average price of $157.11, for a total value of $1,099,770.00.

Roku Stock Performance

NASDAQ:ROKU opened at $153.64 on Friday. Roku, Inc. has a 52 week low of $78.53 and a 52 week high of $159.89. The firm’s 50-day simple moving average is $151.49 and its 200 day simple moving average is $129.22. The firm has a market cap of $22.80 billion, a price-to-earnings ratio of 65.66 and a beta of 2.05.

Roku (NASDAQ:ROKU) last released its earnings results on Thursday, August 6th. The company reported $1.08 earnings per share for the quarter, beating analysts’ consensus estimates of $0.61 by $0.47. Roku had a return on equity of 13.73% and a net margin of 6.82%.The firm had revenue of $1.35 billion during the quarter, compared to the consensus estimate of $1.30 billion. During the same period in the prior year, the company posted $0.07 EPS. The company’s revenue was up 21.9% compared to the same quarter last year. Sell-side analysts anticipate that Roku, Inc. will post 2.85 EPS for the current year.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku Labs expands product innovation: Roku introduced a new Labs hub that gives U.S. users early access to experimental apps and features, including potential improvements to search, voice controls and the viewing experience. The program could increase engagement and provide Roku with direct feedback before wider launches. Roku’s new Labs hub brings experimental apps to the big screen
• Positive Sentiment: More subscription bundles and platform updates: Roku added more than 30 streaming bundles offering savings of up to 30%, alongside a redesigned home screen rolling out in additional markets such as Brazil and Mexico. The initiatives may improve customer value, subscription discovery and platform usage, although discounting could limit near-term revenue per user. Roku Just Added More Than 30 Streaming Bundles to Help People Save Money
• Neutral Sentiment: Broader ecosystem and content push: Roku is promoting new platform features, experimental applications, Roku City programming including an exclusive Luke Bryan concert, and a discounted Streambar SE. These announcements may support brand visibility and engagement but are unlikely to materially change near-term financial results. New Roku Labs Brings Engineers’ Innovation Directly To Viewers
• Negative Sentiment: Fox acquisition faces deeper regulatory review: The U.S. Department of Justice issued a second request for information regarding Fox Corporation’s proposed acquisition of Roku. Although the companies reportedly still expect closing in the first half of 2027, the review extends the process and increases uncertainty around timing and deal completion. Fox Faces a Deeper DOJ Review of Roku
• Negative Sentiment: CFO insider sale: CFO Dan Jedda sold 7,000 shares worth approximately $1.1 million, reducing his direct holdings by 8.56%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its value as a bearish signal, but it can still pressure investor sentiment. Roku CFO Form 4 Insider Sale

Analyst Ratings Changes

A number of research analysts recently issued reports on the stock. KeyCorp lowered shares of Roku from an “overweight” rating to a “sector weight” rating in a report on Monday, June 15th. Rosenblatt Securities restated a “buy” rating and issued a $160.00 price target on shares of Roku in a research report on Monday, August 10th. William Blair downgraded shares of Roku from an “outperform” rating to a “market perform” rating in a research note on Monday, June 15th. JPMorgan Chase & Co. began coverage on shares of Roku in a report on Monday, August 24th. They set a “neutral” rating and a $160.00 price target on the stock. Finally, UBS Group boosted their price objective on shares of Roku from $126.00 to $172.00 and gave the stock a “neutral” rating in a research note on Friday, August 7th. One research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and nineteen have given a Hold rating to the stock. According to data from MarketBeat.com, Roku presently has a consensus rating of “Hold” and an average price target of $156.17.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the company. HBK Investments L P acquired a new position in shares of Roku in the 2nd quarter worth approximately $163,604,000. Sequoia Financial Advisors LLC increased its position in shares of Roku by 22.4% during the second quarter. Sequoia Financial Advisors LLC now owns 6,018 shares of the company’s stock worth $831,000 after buying an additional 1,102 shares during the period. Maven Securities LTD bought a new position in Roku during the second quarter worth $5,111,000. IFP Advisors Inc lifted its holdings in Roku by 12.5% in the second quarter. IFP Advisors Inc now owns 1,965 shares of the company’s stock valued at $271,000 after buying an additional 218 shares during the period. Finally, Governors Lane LP acquired a new position in Roku in the second quarter valued at $5,622,000. Institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) operates a television streaming platform that connects consumers with digital entertainment. Its Roku operating system powers streaming players, Roku-branded televisions and smart-TV products made by licensing partners. The platform provides access to streaming services, live television, movies, music and other applications.

The company also operates The Roku Channel, its own ad-supported streaming service offering licensed and original content, including movies, television programs, live channels and premium subscription options.