Recent Investment Analysts’ Ratings Changes for Ulta Beauty (ULTA)

Ulta Beauty (NASDAQ: ULTA) has recently received a number of price target changes and ratings updates:

  • 9/15/2026 – Ulta Beauty is now covered by Guggenheim. They set a “buy” rating on the stock.
  • 9/15/2026 – Ulta Beauty is now covered by Cantor Fitzgerald. They set an “overweight” rating on the stock.
  • 9/15/2026 – Ulta Beauty was upgraded by Royal Bank Of Canada to “outperform”.
  • 9/15/2026 – Ulta Beauty is now covered by FBN Securities. They set an “outperform” rating on the stock.
  • 9/15/2026 – Ulta Beauty was upgraded by Sanford C. Bernstein to “outperform”.
  • 9/15/2026 – Ulta Beauty was downgraded by Citigroup Inc. from “neutral” to “market perform”.
  • 9/15/2026 – Ulta Beauty was downgraded by Raymond James Financial, Inc. from “strong-buy” to “moderate buy”.
  • 9/15/2026 – Ulta Beauty was upgraded by Wells Fargo & Company from “underweight” to “equal weight”. They now have a $525.00 price target on the stock, up from $450.00.
  • 9/14/2026 – Ulta Beauty had its “buy” rating reaffirmed by DA Davidson. They now have a $625.00 price target on the stock.
  • 9/8/2026 – Ulta Beauty is now covered by BMO Capital Markets. They set a “market perform” rating and a $580.00 price target on the stock.
  • 9/8/2026 – Ulta Beauty was upgraded by BMO Capital Markets to “hold”.
  • 8/31/2026 – Ulta Beauty had its “hold (c)” rating reaffirmed by Weiss Ratings.
  • 8/28/2026 – Ulta Beauty was given a new $631.00 price target by UBS Group AG.
  • 8/28/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $735.00 to $710.00. They now have a “buy” rating on the stock.
  • 8/28/2026 – Ulta Beauty had its price target raised by Citigroup Inc. from $560.00 to $580.00. They now have a “neutral” rating on the stock.
  • 8/28/2026 – Ulta Beauty had its price target raised by The Goldman Sachs Group, Inc. from $648.00 to $667.00. They now have a “buy” rating on the stock.
  • 8/28/2026 – Ulta Beauty had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $650.00 price target on the stock.
  • 8/28/2026 – Ulta Beauty had its price target lowered by Barclays PLC from $647.00 to $645.00. They now have an “overweight” rating on the stock.
  • 8/28/2026 – Ulta Beauty had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc.. They now have a $700.00 price target on the stock.
  • 8/28/2026 – Ulta Beauty had its price target raised by DA Davidson from $585.00 to $625.00. They now have a “buy” rating on the stock.
  • 8/28/2026 – Ulta Beauty had its price target lowered by Bank of America Corporation from $685.00 to $650.00. They now have a “buy” rating on the stock.
  • 8/25/2026 – Ulta Beauty had its price target raised by Deutsche Bank Aktiengesellschaft from $692.00 to $695.00. They now have a “buy” rating on the stock.
  • 8/24/2026 – Ulta Beauty had its price target lowered by UBS Group AG from $735.00 to $710.00. They now have a “buy” rating on the stock.
  • 8/21/2026 – Ulta Beauty had its “market perform” rating reaffirmed by William Blair.
  • 7/21/2026 – Ulta Beauty had its “buy” rating reaffirmed by TD Cowen.

Insider Buying and Selling

In other Ulta Beauty news, Director Lorna Nagler sold 600 shares of the firm’s stock in a transaction that occurred on Friday, September 11th. The shares were sold at an average price of $537.31, for a total transaction of $322,386.00. Following the completion of the sale, the director directly owned 7,168 shares in the company, valued at $3,851,438.08. This trade represents a 7.72% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Company insiders own 0.20% of the company’s stock.

Ulta Beauty, Inc is a specialty beauty retailer operating under the Ulta Beauty brand. The company sells a broad selection of cosmetics, skincare, haircare, fragrance, bath and body products, and beauty tools across a range of price points. Its merchandise includes both established brands and private-label products, as well as prestige, mass-market and professional beauty offerings.

In addition to retail sales, Ulta Beauty provides services through salon locations within many of its stores, including hair, skin and brow services.

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