General Mills (NYSE:GIS) and Village Farms International (NASDAQ:VFF) Head to Head Survey

Village Farms International (NASDAQ:VFF) and General Mills (NYSE:GIS) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, dividends, risk, institutional ownership, profitability, analyst recommendations and valuation.

Volatility & Risk

Village Farms International has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500. Comparatively, General Mills has a beta of -0.01, indicating that its share price is 101% less volatile than the S&P 500.

Earnings and Valuation

This table compares Village Farms International and General Mills”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Village Farms International	$215.94 million	1.63	$32.44 million	$0.17	16.94
General Mills	$18.42 billion	1.04	-$87.60 million	($0.18)	-199.26

Village Farms International has higher earnings, but lower revenue than General Mills. General Mills is trading at a lower price-to-earnings ratio than Village Farms International, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations and price targets for Village Farms International and General Mills, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Village Farms International	0	2	0	0	2.00
General Mills	6	12	4	0	1.91

General Mills has a consensus target price of $39.32, suggesting a potential upside of 9.62%. Given General Mills’ higher possible upside, analysts plainly believe General Mills is more favorable than Village Farms International.

Profitability

This table compares Village Farms International and General Mills’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Village Farms International	9.85%	7.62%	5.48%
General Mills	-0.48%	21.37%	5.94%

Insider and Institutional Ownership

12.1% of Village Farms International shares are held by institutional investors. Comparatively, 75.7% of General Mills shares are held by institutional investors. 13.2% of Village Farms International shares are held by insiders. Comparatively, 0.3% of General Mills shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Village Farms International beats General Mills on 8 of the 14 factors compared between the two stocks.

About Village Farms International

Village Farms International, Inc., together with its subsidiaries, produces, markets, and sells greenhouse-grown tomatoes, bell peppers, and cucumbers in North America. It operates through four segments: Produce, Cannabis-Canada, Cannabis-U.S., and Energy. The company also produces and supplies cannabis products to other licensed providers and provincial governments in Canada and internationally; develops and sells cannabinoid-based health and wellness products, including ingestible, edibles, and topical applications; and produces power. It markets and distributes its products under the Village Farms brand name to retail supermarkets and fresh food distribution companies, as well as products produced under exclusive and non-exclusive arrangements from greenhouse supply partners. The company was formerly known as Village Farms Canada Inc. and changed its name to Village Farms International, Inc. in December 2009. Village Farms International, Inc. was founded in 1989 and is headquartered in Delta, Canada.

About General Mills

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Total, Totino’s , Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. The company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.