Beacon Investment Advisory Services Inc. Purchases 108,383 Shares of Booking Holdings Inc. $BKNG

Beacon Investment Advisory Services Inc. boosted its position in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 2,289.0% during the 2nd quarter, HoldingsChannel.com reports. The firm owned 113,118 shares of the business services provider’s stock after acquiring an additional 108,383 shares during the quarter. Beacon Investment Advisory Services Inc.’s holdings in Booking were worth $20,202,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Bogart Wealth LLC grew its stake in shares of Booking by 3,475.0% during the second quarter. Bogart Wealth LLC now owns 143 shares of the business services provider’s stock valued at $25,000 after buying an additional 139 shares during the last quarter. Wilkerson Advisory Group LLC lifted its stake in shares of Booking by 3,550.0% during the 2nd quarter. Wilkerson Advisory Group LLC now owns 146 shares of the business services provider’s stock worth $26,000 after acquiring an additional 142 shares during the last quarter. Osbon Capital Management LLC bought a new stake in shares of Booking during the 4th quarter worth approximately $27,000. First Financial Corp IN boosted its holdings in Booking by 2,400.0% during the 2nd quarter. First Financial Corp IN now owns 150 shares of the business services provider’s stock valued at $27,000 after acquiring an additional 144 shares during the period. Finally, Roble Belko & Company Inc boosted its holdings in Booking by 2,400.0% during the 2nd quarter. Roble Belko & Company Inc now owns 150 shares of the business services provider’s stock valued at $27,000 after acquiring an additional 144 shares during the period. 92.42% of the stock is owned by hedge funds and other institutional investors.

Insiders Place Their Bets

In other news, Director Robert J. Mylod, Jr. sold 1,000 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $200.00, for a total transaction of $200,000.00. Following the transaction, the director directly owned 14,000 shares in the company, valued at approximately $2,800,000. This trade represents a 6.67% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Peter J. Millones sold 50,050 shares of Booking stock in a transaction that occurred on Monday, August 17th. The shares were sold at an average price of $207.59, for a total transaction of $10,389,879.50. Following the transaction, the vice president directly owned 375,025 shares in the company, valued at approximately $77,851,439.75. The trade was a 11.77% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 81,550 shares of company stock worth $16,922,744. 0.17% of the stock is owned by corporate insiders.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Travel demand remains resilient despite geopolitical conflicts and a slowing macroeconomy, supporting the outlook for Booking’s accommodation and travel-services businesses. Booking Holdings Stock: A Travel Stock to Buy Right Now?
• Positive Sentiment: Zacks continues to characterize Booking as a strong growth stock, highlighting its appeal across value, growth and momentum investment strategies. Here’s Why Booking Holdings Is a Strong Growth Stock
• Neutral Sentiment: Booking was included in recent lists of hotel and travel stocks to watch, indicating continued investor attention but no specific new catalyst or recommendation for BKNG. Top Hotel Stocks To Watch Now Top Travel Stocks To Watch Now
• Neutral Sentiment: At Citi’s 2026 Global TMT Conference, Booking management discussed the business with investors; the transcript provides additional company commentary but does not identify a clearly negative development in the supplied coverage. Citi’s 2026 Global TMT Conference Transcript
• Negative Sentiment: BKNG declined more than the broader market in the latest session, creating near-term pressure even though the recent articles do not cite a fresh earnings miss or specific operational problem. Booking Holdings Declines More Than Market

Wall Street Analysts Forecast Growth

BKNG has been the topic of a number of recent analyst reports. Jefferies Financial Group increased their target price on Booking from $180.00 to $190.00 and gave the stock a “hold” rating in a research note on Tuesday, July 14th. Argus upped their price target on shares of Booking from $210.00 to $245.00 and gave the stock a “buy” rating in a report on Monday, August 10th. Piper Sandler reaffirmed a “neutral” rating and issued a $215.00 price target (up from $195.00) on shares of Booking in a research note on Wednesday, August 5th. Robert W. Baird set a $230.00 price objective on shares of Booking in a report on Wednesday, August 5th. Finally, B. Riley Financial reissued a “buy” rating and issued a $274.00 price objective (up from $264.00) on shares of Booking in a research report on Wednesday, August 5th. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and eight have assigned a Hold rating to the company’s stock. According to MarketBeat, Booking has an average rating of “Moderate Buy” and a consensus price target of $236.70.

Booking Trading Down 6.7%

Shares of BKNG stock opened at $180.30 on Wednesday. Booking Holdings Inc. has a twelve month low of $150.14 and a twelve month high of $225.00. The stock has a fifty day simple moving average of $194.57 and a two-hundred day simple moving average of $178.72. The stock has a market capitalization of $135.47 billion, a price-to-earnings ratio of 19.96, a P/E/G ratio of 1.20 and a beta of 1.07.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating the consensus estimate of $2.43 by $0.11. Booking had a negative return on equity of 102.96% and a net margin of 25.53%.The firm had revenue of $7.35 billion for the quarter, compared to analyst estimates of $7.19 billion. During the same quarter last year, the firm posted $55.40 earnings per share. The business’s revenue for the quarter was up 8.1% on a year-over-year basis. Research analysts predict that Booking Holdings Inc. will post 10.48 EPS for the current fiscal year.

Booking Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Wednesday, September 30th. Shareholders of record on Friday, September 11th will be given a dividend of $0.42 per share. The ex-dividend date of this dividend is Friday, September 11th. This represents a $1.68 dividend on an annualized basis and a yield of 0.9%. Booking’s dividend payout ratio (DPR) is 18.58%.

Booking Profile

Booking Holdings Inc is a global provider of online travel and related services. The company connects consumers with accommodations, flights, rental cars, restaurants and travel experiences through a portfolio of digital brands and websites.

Its principal brands include Booking.com, which offers lodging, transportation and travel experiences; Priceline, which provides online booking services for hotels, flights, rental cars and vacation packages; Agoda, which focuses primarily on travel bookings in Asia and other international markets; KAYAK, a travel metasearch engine; OpenTable, a restaurant reservation and management platform; and Rentalcars.com, a global car rental service.

Booking Holdings serves customers, travel providers and restaurants across numerous countries and regions, with a particularly extensive international presence.