Alta Equipment Group (NYSE:ALTG – Get Free Report) and Localiza Rent a Car (OTCMKTS:LZRFY – Get Free Report) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their risk, profitability, earnings, dividends, institutional ownership, analyst recommendations and valuation.
Profitability
This table compares Alta Equipment Group and Localiza Rent a Car’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Alta Equipment Group | -4.42% | -3,253.61% | -5.92% |
| Localiza Rent a Car | 7.43% | 13.79% | 4.18% |
Insider and Institutional Ownership
73.6% of Alta Equipment Group shares are owned by institutional investors. 20.5% of Alta Equipment Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Alta Equipment Group | 1 | 2 | 1 | 0 | 2.00 |
| Localiza Rent a Car | 1 | 0 | 0 | 0 | 1.00 |
Alta Equipment Group currently has a consensus price target of $8.75, suggesting a potential upside of 44.39%. Given Alta Equipment Group’s stronger consensus rating and higher possible upside, research analysts plainly believe Alta Equipment Group is more favorable than Localiza Rent a Car.
Valuation and Earnings
This table compares Alta Equipment Group and Localiza Rent a Car”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Alta Equipment Group | $1.84 billion | 0.11 | -$80.30 million | ($2.57) | -2.36 |
| Localiza Rent a Car | $7.48 billion | N/A | $335.90 million | $0.60 | 11.67 |
Localiza Rent a Car has higher revenue and earnings than Alta Equipment Group. Alta Equipment Group is trading at a lower price-to-earnings ratio than Localiza Rent a Car, indicating that it is currently the more affordable of the two stocks.
Summary
Localiza Rent a Car beats Alta Equipment Group on 7 of the 12 factors compared between the two stocks.
About Alta Equipment Group
Alta Equipment Group Inc. owns and operates integrated equipment dealership platforms in the United States. It operates through three segments: Material Handling, Construction Equipment, and Master Distribution. The company operates a branch network that sells, rents, and provides parts and service support for various categories of specialized equipment, including lift trucks and other material handling equipment, heavy and compact earthmoving equipment, crushing and screening equipment, environmental processing equipment, cranes and aerial work platforms, paving and asphalt equipment, and other construction equipment and related products. It also offers repair and maintenance services for its equipment. In addition, the company designs and builds warehouses; provides automated equipment installation and system integration solutions; and distributes environmental processing equipment. It serves various manufacturing, food and beverage, automotive, municipal/government, education, pharmaceutical and medical, wholesale and retail distribution, construction, agriculture, road building, mining, recycling, and waste management sectors. Alta Equipment Group Inc. was founded in 1984 and is headquartered in Livonia, Michigan.
About Localiza Rent a Car
Localiza Rent a Car S.A. engages in car and fleet rental business. The company is also involved in granting franchises; sale of decommissioned and used cars; provision of sundry automotive, and travel and tourism services; and managing claims for insurance companies, as well as provision of tracking and telemetry services. It operates car rental agencies in Brazil, Argentina, Colombia, Ecuador, and Paraguay. The company serves individuals and legal entities. Localiza Rent a Car S.A. was founded in 1973 and is headquartered in Belo Horizonte, Brazil.
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