Yael Aflalo Sells 60,298 Shares of Reformation (NYSE:REF) Stock

Posted by Ethan Ryder on Sep 5th, 2026

Reformation Inc. (NYSE:REF – Get Free Report) Director Yael Aflalo sold 60,298 shares of the company’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $13.95, for a total value of $841,157.10. Following the sale, the director owned 11,665,505 shares in the company, valued at approximately $162,733,794.75. This trade represents a 0.51% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink.

Yael Aflalo also recently made the following trade(s):

On Wednesday, July 29th, Yael Aflalo sold 1,204,029 shares of Reformation stock. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55.

Reformation Stock Up 0.2%

Shares of Reformation stock opened at $13.67 on Friday. Reformation Inc. has a one year low of $12.83 and a one year high of $17.26.

Analysts Set New Price Targets

A number of brokerages have commented on REF. William Blair began coverage on shares of Reformation in a research report on Monday, August 24th. They issued an “outperform” rating on the stock. Citigroup started coverage on shares of Reformation in a research report on Monday, August 24th. They set a “buy” rating and a $20.00 price objective for the company. Wall Street Zen raised Reformation to a “hold” rating in a report on Saturday, August 8th. BTIG Research started coverage on Reformation in a report on Monday, August 24th. They issued a “buy” rating and a $20.00 target price on the stock. Finally, Zacks Research upgraded Reformation to a “hold” rating in a research note on Tuesday, August 25th. Eight research analysts have rated the stock with a Buy rating and two have given a Hold rating to the stock. According to data from MarketBeat.com, Reformation currently has an average rating of “Moderate Buy” and an average target price of $19.25.

Check Out Our Latest Stock Analysis on Reformation