Yaniv Even-Haim Acquires 320 Shares of Wix.com (NASDAQ:WIX) Stock

Wix.com Ltd. (NASDAQ:WIX) insider Yaniv Even-Haim purchased 320 shares of Wix.com stock in a transaction on Monday, August 31st. The stock was purchased at an average price of $59.89 per share, for a total transaction of $19,164.80. Following the completion of the transaction, the insider owned 138,087 shares of the company’s stock, valued at approximately $8,270,030.43. This represents a 0.23% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which can be accessed through the SEC website.

Wix.com Price Performance

NASDAQ WIX opened at $81.20 on Friday. The stock’s 50 day simple moving average is $63.20 and its 200 day simple moving average is $66.77. The firm has a market cap of $4.74 billion, a PE ratio of -22.94, a price-to-earnings-growth ratio of 41.20 and a beta of 1.02. Wix.com Ltd. has a one year low of $40.16 and a one year high of $190.93.

Wix.com (NASDAQ:WIX) last announced its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. During the same period last year, the company posted $2.28 earnings per share. The firm’s quarterly revenue was up 14.9% compared to the same quarter last year. As a group, equities analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Several senior executives—including the CEO, president, CFO, CMO and Yaniv Even-Haim—bought Wix shares at an average price of $59.89. The approximately $128,000 of combined purchases may signal that management views the recent valuation as attractive, although the transactions were small relative to their existing holdings. Wix.com Insider Purchases
• Positive Sentiment: Wix has rallied strongly since its latest earnings report, helped by quarterly revenue of $563.1 million and adjusted earnings of $1.39 per share, both ahead of consensus estimates. Revenue increased 14.9% year over year, supporting the view that the core business remains resilient. Wix Post-Earnings Performance
• Positive Sentiment: Reports highlighted Wix’s Harmony AI capabilities and its integration with Google Gemini. Investors may see the initiative as a way for Wix to participate in AI-assisted website creation and counter concerns that generative AI could weaken traditional website-building platforms. Wix Harmony and Gemini
• Neutral Sentiment: Analyst opinion remains mixed: the stock carries a consensus rating around “Hold,” despite multiple Buy or Outperform ratings and an average price target of approximately $90.57. This suggests potential upside but also uncertainty following recent volatility.
• Negative Sentiment: Multiple law firms publicized a securities class action against Wix.com and certain officers, with a September 22, 2026 deadline to seek lead-plaintiff status. The allegations reportedly concern Wix Harmony’s capabilities, the Base44 transition, professional-developer adoption, competition from AI tools and the company’s financial positioning. The claims have not been proven, but the litigation creates legal, reputational and potential financial risks. Wix Securities Class Action
• Negative Sentiment: The concentration of nearly identical investor-alert releases increases the visibility of the allegations and may reinforce investor concerns about Wix’s AI strategy, customer demand and competitive position. Insider Shelly B. Meyer’s modest sale of 479 shares is a secondary, less significant negative signal.

Analysts Set New Price Targets

Several research firms have recently commented on WIX. Wells Fargo & Company raised their price target on shares of Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a report on Wednesday, August 5th. Evercore set a $95.00 price objective on Wix.com in a report on Tuesday, August 4th. Oppenheimer decreased their price objective on Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a research report on Thursday, May 14th. Raymond James Financial lowered Wix.com from a “strong-buy” rating to an “outperform” rating and decreased their price objective for the company from $75.00 to $70.00 in a research report on Thursday, July 30th. Finally, JPMorgan Chase & Co. dropped their target price on Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a research report on Thursday, June 18th. Eleven research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, Wix.com has a consensus rating of “Hold” and a consensus target price of $90.57.

Institutional Investors Weigh In On Wix.com

Institutional investors have recently modified their holdings of the business. California State Teachers Retirement System lifted its holdings in Wix.com by 2,918.9% in the second quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock valued at $81,144,000 after buying an additional 1,729,242 shares during the period. Readystate Asset Management LP acquired a new stake in Wix.com during the 2nd quarter worth $485,000. Headlands Technologies LLC bought a new stake in shares of Wix.com during the 2nd quarter valued at $475,000. Quantitative Investment Management LLC bought a new stake in shares of Wix.com during the 2nd quarter valued at $605,000. Finally, Public Employees Retirement System of Ohio acquired a new position in shares of Wix.com in the 2nd quarter valued at $2,232,000. Institutional investors and hedge funds own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.