Reformation (NYSE:REF) Shares Down 6.7% – Time to Sell?

Posted by Max Byerly on Sep 2nd, 2026

Reformation Inc. (NYSE:REF – Get Free Report)’s stock price traded down 6.7% on Monday . The stock traded as low as $13.98 and last traded at $14.00. 127,211 shares were traded during mid-day trading, a decline of 73% from the average session volume of 468,328 shares. The stock had previously closed at $15.00.

Wall Street Analysts Forecast Growth

REF has been the topic of a number of research reports. JPMorgan Chase & Co. started coverage on shares of Reformation in a research report on Monday, August 24th. They set an “overweight” rating and a $21.00 target price on the stock. William Blair started coverage on shares of Reformation in a report on Monday, August 24th. They issued an “outperform” rating for the company. Royal Bank Of Canada started coverage on shares of Reformation in a research note on Monday, August 24th. They issued an “outperform” rating and a $18.00 price target for the company. Zacks Research upgraded shares of Reformation to a “hold” rating in a report on Tuesday, August 25th. Finally, Morgan Stanley began coverage on shares of Reformation in a research report on Monday, August 24th. They set an “equal weight” rating and a $16.00 price objective on the stock. Eight equities research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus target price of $19.25.

Read Our Latest Research Report on Reformation

Reformation Stock Performance

Insider Buying and Selling at Reformation

In related news, major shareholder Scsp Refo sold 2,987,199 shares of the stock in a transaction on Friday, July 31st. The stock was sold at an average price of $13.95, for a total value of $41,671,426.05. Following the completion of the sale, the insider directly owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This represents a 9.31% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Yael Aflalo sold 1,204,029 shares of the stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the sale, the director directly owned 11,725,803 shares of the company’s stock, valued at $163,574,951.85. The trade was a 9.31% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure.