Whipplewood Advisors LLC Sells 6,021 Shares of Apple Inc. $AAPL

Whipplewood Advisors LLC lessened its position in shares of Apple Inc. (NASDAQ:AAPL) by 43.8% during the second quarter, Holdings Channel reports. The institutional investor owned 7,727 shares of the iPhone maker’s stock after selling 6,021 shares during the quarter. Apple accounts for 1.5% of Whipplewood Advisors LLC’s holdings, making the stock its 15th largest holding. Whipplewood Advisors LLC’s holdings in Apple were worth $2,236,000 as of its most recent SEC filing.

Other hedge funds have also bought and sold shares of the company. Evansbrook LLC lifted its holdings in shares of Apple by 0.4% in the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after buying an additional 34 shares in the last quarter. JMG Financial Group Ltd. grew its position in shares of Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. raised its position in shares of Apple by 0.4% in the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after buying an additional 37 shares in the last quarter. Interactive Financial Advisors Inc. boosted its position in shares of Apple by 4.0% during the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after acquiring an additional 40 shares during the last quarter. Finally, Sugar Maple Asset Management LLC lifted its holdings in shares of Apple by 2.0% during the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock worth $515,000 after acquiring an additional 40 shares during the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

AAPL has been the topic of a number of recent research reports. Barclays reiterated an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Phillip Securities downgraded Apple from a “hold” rating to a “moderate sell” rating in a report on Monday, August 3rd. Wells Fargo & Company restated an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a report on Friday, July 31st. Weiss Ratings upgraded shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, August 3rd. Finally, HSBC upgraded Apple from a “hold” rating to a “buy” rating and lifted their price objective for the company from $260.00 to $366.00 in a research note on Thursday, July 16th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $330.53.

Key Headlines Impacting Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple’s September 9 event will be the first major product launch under incoming CEO John Ternus. Expectations for the iPhone 18 lineup, camera improvements and a possible foldable iPhone are supporting sentiment. IDC reportedly expects more than 10 million foldable iPhone shipments in the first year, although that forecast remains speculative. Apple stock rises ahead of September event
• Positive Sentiment: Apple is raising U.S. prices for Apple TV and Apple One subscriptions, in some cases by up to 20%. The increases could lift services revenue and margins, though investors will monitor customer retention and potential subscription churn. Apple raises subscription prices
• Positive Sentiment: Walmart plans to add Apple Pay support across its U.S. stores and Sam’s Club locations by the end of 2026. Wider acceptance could increase Apple Pay usage and strengthen Apple’s payments ecosystem. Walmart to add Apple Pay support
• Positive Sentiment: Recent results provide fundamental support: Apple reported quarterly EPS of $2.02 versus a $1.89 consensus estimate, while revenue rose 16.4% year over year to $109.42 billion.
• Neutral Sentiment: The CEO transition creates both opportunity and execution risk. Ternus’s product-design background is viewed favorably, but he will face an immediate test with the iPhone launch shortly after taking over from Tim Cook. Apple’s first iPhone launch under John Ternus
• Negative Sentiment: Apple is eliminating roughly 147–200 jobs across Siri, machine-learning and Vision Pro teams while redirecting resources toward AI. The restructuring may improve focus, but it also highlights concerns about Siri’s delays and Apple’s position in generative AI. Apple layoffs in Siri and Vision Pro teams
• Negative Sentiment: High expectations and a premium valuation leave less room for disappointing foldable-iPhone demand, AI progress or margins. Rising memory-chip costs could also pressure profitability.
• Negative Sentiment: Apple SVP Jennifer Newstead sold 1,439 shares worth approximately $447,000. The sale is small relative to Apple’s size and may be routine, but it provides a modest negative sentiment signal. SEC Form 4 filing

Apple Stock Performance

Shares of AAPL stock opened at $319.70 on Monday. The stock has a market capitalization of $4.67 trillion, a P/E ratio of 36.66, a P/E/G ratio of 2.74 and a beta of 1.09. Apple Inc. has a 12-month low of $225.95 and a 12-month high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The firm’s 50 day moving average is $312.24 and its 200 day moving average is $288.52.

Apple (NASDAQ:AAPL) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the prior year, the company earned $1.57 earnings per share. Apple’s revenue was up 16.4% on a year-over-year basis. Research analysts expect that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Insider Activity at Apple

In other news, insider Ben Borders sold 116 shares of the stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, August 25th. The stock was sold at an average price of $310.95, for a total value of $447,457.05. Following the completion of the sale, the senior vice president owned 37,229 shares of the company’s stock, valued at $11,576,357.55. The trade was a 3.72% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 4,433 shares of company stock worth $1,367,024 in the last ninety days. Insiders own 0.06% of the company’s stock.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.