Ulta Beauty (NASDAQ:ULTA) Price Target Raised to $625.00

Ulta Beauty (NASDAQ:ULTA) had its target price increased by DA Davidson from $585.00 to $625.00 in a report published on Friday,Benzinga reports. DA Davidson currently has a buy rating on the specialty retailer’s stock.

Other analysts have also recently issued reports about the company. Weiss Ratings cut Ulta Beauty from a “hold (c+)” rating to a “hold (c)” rating in a research report on Wednesday, June 3rd. TD Cowen reaffirmed a “buy” rating on shares of Ulta Beauty in a research report on Tuesday, July 21st. Bank of America reduced their price objective on Ulta Beauty from $685.00 to $650.00 and set a “buy” rating for the company in a research note on Friday. Robert W. Baird decreased their price objective on Ulta Beauty from $730.00 to $700.00 and set an “outperform” rating for the company in a report on Wednesday, June 3rd. Finally, Jefferies Financial Group restated a “buy” rating and set a $650.00 target price on shares of Ulta Beauty in a research report on Friday. One research analyst has rated the stock with a Strong Buy rating, nineteen have issued a Buy rating, six have given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $626.59.

Ulta Beauty Price Performance

Shares of ULTA opened at $517.50 on Friday. Ulta Beauty has a 1-year low of $443.60 and a 1-year high of $714.97. The stock has a market cap of $22.25 billion, a PE ratio of 18.86, a price-to-earnings-growth ratio of 1.57 and a beta of 0.87. The firm has a fifty day moving average price of $497.56 and a 200 day moving average price of $533.60.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings data on Thursday, August 27th. The specialty retailer reported $6.55 earnings per share (EPS) for the quarter, topping the consensus estimate of $6.22 by $0.33. The company had revenue of $3.04 billion for the quarter, compared to analyst estimates of $2.99 billion. Ulta Beauty had a return on equity of 45.40% and a net margin of 9.34%.The business’s quarterly revenue was up 8.9% compared to the same quarter last year. During the same quarter last year, the company posted $5.78 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. As a group, equities analysts expect that Ulta Beauty will post 28.9 EPS for the current fiscal year.

Insider Buying and Selling at Ulta Beauty

In related news, Director George R. Mrkonic, Jr. sold 383 shares of the firm’s stock in a transaction dated Monday, June 15th. The stock was sold at an average price of $475.84, for a total transaction of $182,246.72. Following the transaction, the director owned 2,404 shares of the company’s stock, valued at $1,143,919.36. This trade represents a 13.74% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. Company insiders own 0.20% of the company’s stock.

Institutional Trading of Ulta Beauty

Several institutional investors and hedge funds have recently added to or reduced their stakes in ULTA. Focus Partners Wealth raised its stake in shares of Ulta Beauty by 231.6% during the first quarter. Focus Partners Wealth now owns 3,744 shares of the specialty retailer’s stock worth $1,372,000 after purchasing an additional 2,615 shares during the last quarter. Intech Investment Management LLC grew its position in Ulta Beauty by 48.9% in the 1st quarter. Intech Investment Management LLC now owns 4,795 shares of the specialty retailer’s stock valued at $1,758,000 after buying an additional 1,574 shares during the last quarter. Sivia Capital Partners LLC purchased a new position in Ulta Beauty in the 2nd quarter valued at $466,000. Jump Financial LLC acquired a new position in Ulta Beauty in the 2nd quarter valued at $1,196,000. Finally, Daiwa Securities Group Inc. increased its stake in Ulta Beauty by 0.9% in the 2nd quarter. Daiwa Securities Group Inc. now owns 7,475 shares of the specialty retailer’s stock valued at $3,497,000 after buying an additional 70 shares during the period. 90.39% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Quarterly results exceeded expectations. Ulta reported $6.55 in EPS versus the $6.20 consensus and revenue of approximately $3.04 billion, up 8.9% year over year and ahead of the $2.99 billion estimate. Comparable sales rose 3.8%, while digital sales, loyalty growth, new brands and stronger execution supported performance. Ulta Beauty Q2 Earnings Beat as Sales Rise, FY26 View Raised
• Positive Sentiment: Ulta raised its fiscal 2026 outlook and expanded capital returns. The company now expects EPS of $28.70–$29.00, up from $28.36–$28.80, and revenue of roughly $13.2–$13.3 billion. It also increased its planned share repurchases to $1.8 billion, which could provide support for per-share earnings. Ulta Beauty Targets Sales Growth and Buybacks
• Neutral Sentiment: Analysts remain broadly constructive, but estimates are mixed. DA Davidson raised its price target to $625 and maintained a Buy rating, while Bank of America lowered its target to $650 but also kept a Buy rating. The conflicting revisions suggest confidence in Ulta’s long-term share gains, alongside caution about valuation and execution risks.
• Negative Sentiment: The market reaction reflects concerns about forward momentum. Management indicated that third-quarter comparable-sales comparisons may be weaker than fourth-quarter comparisons, increasing the risk of a temporary slowdown. Investors are also focused on Target’s rollout of its own Beauty Studio in more than 600 stores, including five former Ulta locations in South Carolina, potentially intensifying competition for prestige beauty customers. Ulta is responding by emphasizing exclusive products and brand differentiation. Ulta Leans Into Exclusivity Amid Target Competition

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.