Analyzing Nature’s Sunshine Products (NASDAQ:NATR) and Charlotte’s Web (OTCMKTS:CWBHF)

Charlotte’s Web (OTCMKTS:CWBHF) and Nature’s Sunshine Products (NASDAQ:NATR) are both consumer staples companies, but which is the better stock? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, profitability, institutional ownership and earnings.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Charlotte’s Web and Nature’s Sunshine Products, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Charlotte’s Web	0	0	0	0	0.00
Nature’s Sunshine Products	0	1	2	0	2.67

Nature’s Sunshine Products has a consensus price target of $30.50, indicating a potential upside of 114.64%. Given Nature’s Sunshine Products’ stronger consensus rating and higher possible upside, analysts clearly believe Nature’s Sunshine Products is more favorable than Charlotte’s Web.

Earnings and Valuation

This table compares Charlotte’s Web and Nature’s Sunshine Products”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Charlotte’s Web	N/A	N/A	N/A	N/A	N/A
Nature’s Sunshine Products	$480.14 million	0.52	$19.52 million	$1.01	14.07

Nature’s Sunshine Products has higher revenue and earnings than Charlotte’s Web.

Insider & Institutional Ownership

79.4% of Nature’s Sunshine Products shares are owned by institutional investors. 3.1% of Nature’s Sunshine Products shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Charlotte’s Web and Nature’s Sunshine Products’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Charlotte’s Web	N/A	N/A	N/A
Nature’s Sunshine Products	3.68%	12.88%	8.17%

Summary

Nature’s Sunshine Products beats Charlotte’s Web on 9 of the 9 factors compared between the two stocks.

About Charlotte’s Web

Charlotte's Web Holdings, Inc. is involved in the farming, manufacture, marketing, and sale of hemp-derived cannabidiol (CBD) wellness products. The company's products categories include hemp extract oil tinctures, such as liquid products; gummies; and capsules, CBD topical creams, and lotions, as well as products for pets under the Charlotte's Web, ReCreate, CBD Medic, CBD Clinic, and Harmony Hemp brands. Its products contain naturally occurring phytocannabinoids, including CBD, cannabichromene, cannabigerol, cannabinol, terpenes, flavonoids, and other beneficial hemp compounds. The company distributes its products through retail outlets and health care practitioners, as well as online through its website. It has a collaboration between its CW Labs science division and Colorado State University's College of Agricultural Sciences; and scientific collaboration with McLean Hospital. The company was formerly known as Stanley Brothers Holdings Inc. and changed its name to Charlotte's Web Holdings, Inc. in July 2018. The company was founded in 2013 and is headquartered in Louisville, Colorado.

About Nature’s Sunshine Products

Nature’s Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. It offers general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision. The company also provides immunity, cardiovascular, and digestive products; and personal care products, such as oils and lotions, aloe vera gels, herbal shampoos, herbal skin treatment, toothpaste, and skin cleansers, as well as weight management products. It offers its products under the Nature’s Sunshine and Synergy WorldWide brands through a sales force of independent consultants. Nature’s Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.