SoFi Technologies (NASDAQ:SOFI) Trading Up 1.8% – Here’s What Happened

SoFi Technologies, Inc. (NASDAQ:SOFI)’s share price traded up 1.8% on Thursday . The stock traded as high as $19.47 and last traded at $19.18. Approximately 37,041,832 shares changed hands during trading, a decline of 46% from the average session volume of 68,035,164 shares. The stock had previously closed at $18.84.

More SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi Plus offers a new growth opportunity. Early traction in paid memberships could increase recurring revenue, encourage cross-selling across SoFi’s financial products, and improve customer engagement. Investors are watching whether membership growth can expand beyond the company’s existing user base. SoFi Technologies’ SoFi Plus: Can Paid Membership Drive Growth?
• Positive Sentiment: Recent performance has improved investor momentum. SOFI gained more than 3% earlier in the week and moved above key short- and intermediate-term trend lines. The stock’s 30-day and 90-day returns remain positive, although it is still below its year-to-date level, leaving room for a continued recovery if sentiment improves. Is SoFi Technologies (SOFI) A Bargain After Its Recent Rebound?
• Positive Sentiment: The fundamental growth story remains intact. Recent results showed revenue growth, earnings above consensus, and a track record of meeting or exceeding analyst expectations. Supporters argue that SoFi’s broad product ecosystem and improving profitability justify a premium valuation. SoFi: The Everything App Thesis Is Playing Out
• Neutral Sentiment: Analysts remain divided on the stock’s risk-reward profile. A comparison with Sezzle highlights SoFi’s advantages in scale and diversification but also its higher valuation and broader execution requirements. The contrasting fintech models provide context rather than a direct company-specific catalyst. Sezzle vs. SoFi: Which High-Growth Fintech Stock Is the Better Buy Now?
• Negative Sentiment: Valuation and analyst caution could limit further gains. One analysis recommended reducing exposure to a “hold” position despite strong execution, while the broader analyst consensus is also Hold. With SOFI trading at a relatively high earnings multiple, investors may demand continued strong growth to support the current valuation. SoFi: Everything Went Right, And I’m Still Cutting To Hold

Analyst Ratings Changes

Several research analysts recently issued reports on the stock. Needham & Company LLC dropped their price target on shares of SoFi Technologies from $25.00 to $24.00 and set a “buy” rating for the company in a research report on Thursday, July 30th. TD Cowen decreased their price objective on SoFi Technologies from $24.00 to $18.00 and set a “hold” rating on the stock in a report on Thursday, April 30th. Wells Fargo & Company lowered their price objective on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a research note on Thursday, July 30th. Citigroup dropped their target price on SoFi Technologies from $37.00 to $30.00 and set a “buy” rating for the company in a report on Monday, May 4th. Finally, Piper Sandler began coverage on SoFi Technologies in a research report on Monday, August 17th. They set an “overweight” rating and a $22.00 target price for the company. Eight analysts have rated the stock with a Buy rating, ten have issued a Hold rating and three have given a Sell rating to the company’s stock. Based on data from MarketBeat, SoFi Technologies presently has a consensus rating of “Hold” and a consensus target price of $22.42.

SoFi Technologies Stock Up 1.8%

The firm has a market cap of $24.77 billion, a price-to-earnings ratio of 39.96 and a beta of 2.17. The business’s 50-day moving average is $17.81 and its 200-day moving average is $17.57. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74.

SoFi Technologies (NASDAQ:SOFI) last released its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The firm had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The company’s revenue for the quarter was up 42.5% compared to the same quarter last year. During the same period in the previous year, the business earned $0.08 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, equities analysts predict that SoFi Technologies, Inc. will post 0.61 EPS for the current year.

Insider Buying and Selling

In related news, EVP Kelli Keough sold 11,286 shares of the stock in a transaction that occurred on Thursday, August 20th. The stock was sold at an average price of $18.00, for a total transaction of $203,148.00. Following the sale, the executive vice president directly owned 356,442 shares in the company, valued at $6,415,956. This represents a 3.07% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the firm’s stock in a transaction on Wednesday, June 17th. The shares were sold at an average price of $17.78, for a total value of $1,815,746.94. Following the sale, the chief technology officer directly owned 895,089 shares of the company’s stock, valued at $15,914,682.42. This represents a 10.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 136,505 shares of company stock worth $2,418,096. 2.50% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Brighton Jones LLC raised its stake in shares of SoFi Technologies by 2.0% in the fourth quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock worth $11,077,000 after acquiring an additional 14,281 shares during the last quarter. Caxton Associates LLP bought a new stake in shares of SoFi Technologies during the first quarter valued at approximately $129,000. Empowered Funds LLC grew its stake in shares of SoFi Technologies by 5.2% during the first quarter. Empowered Funds LLC now owns 33,126 shares of the company’s stock valued at $385,000 after purchasing an additional 1,631 shares during the last quarter. Franklin Resources Inc. increased its holdings in shares of SoFi Technologies by 23.2% in the second quarter. Franklin Resources Inc. now owns 13,796 shares of the company’s stock valued at $251,000 after purchasing an additional 2,596 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership acquired a new stake in shares of SoFi Technologies in the second quarter valued at approximately $4,633,000. Institutional investors and hedge funds own 38.43% of the company’s stock.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.