Criteo (NASDAQ:CRTO – Get Free Report) and Gambling.com Group (NASDAQ:GRSD – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk and dividends.
Earnings & Valuation
This table compares Criteo and Gambling.com Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Criteo | $1.94 billion | 0.43 | $144.60 million | $1.97 | 8.71 |
| Gambling.com Group | $165.45 million | 0.41 | -$32.93 million | ($1.04) | -1.84 |
Analyst Ratings
This is a breakdown of current ratings and price targets for Criteo and Gambling.com Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Criteo | 3 | 3 | 6 | 0 | 2.25 |
| Gambling.com Group | 1 | 3 | 4 | 1 | 2.56 |
Criteo currently has a consensus price target of $22.65, suggesting a potential upside of 32.04%. Gambling.com Group has a consensus price target of $6.43, suggesting a potential upside of 236.57%. Given Gambling.com Group’s stronger consensus rating and higher possible upside, analysts plainly believe Gambling.com Group is more favorable than Criteo.
Insider and Institutional Ownership
94.3% of Criteo shares are held by institutional investors. Comparatively, 72.3% of Gambling.com Group shares are held by institutional investors. 1.5% of Criteo shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares Criteo and Gambling.com Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Criteo | 5.60% | 14.33% | 8.05% |
| Gambling.com Group | -22.36% | 13.87% | 5.33% |
Volatility and Risk
Criteo has a beta of 0.29, indicating that its share price is 71% less volatile than the S&P 500. Comparatively, Gambling.com Group has a beta of 0.72, indicating that its share price is 28% less volatile than the S&P 500.
Summary
Criteo beats Gambling.com Group on 11 of the 15 factors compared between the two stocks.
About Criteo
Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding algorithms; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. In addition, it provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. Further, the company offers real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves companies in digital retail, travel, and classifieds sectors. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
About Gambling.com Group
Gambling.com Group Limited operates as a performance marketing company for the online gambling industry worldwide. It provides digital marketing services for the iGaming and social casino products. The company's focus is on online casino, online sports betting, and fantasy sports industry. It publishes various branded websites, including Gambling.com, Casinos.com, RotoWire.com, and Bookies.com. The company was incorporated in 2006 and is based in Saint Helier, Jersey.
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