Proficio Capital Partners LLC Invests $769,000 in Booking Holdings Inc. $BKNG

Proficio Capital Partners LLC purchased a new stake in shares of Booking Holdings Inc. (NASDAQ:BKNG) during the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund purchased 4,313 shares of the business services provider’s stock, valued at approximately $769,000.

Other large investors have also recently bought and sold shares of the company. Strive Asset Management LLC purchased a new stake in shares of Booking in the third quarter worth approximately $27,000. Camelot Portfolios LLC purchased a new position in Booking during the fourth quarter valued at approximately $27,000. Swiss RE Ltd. purchased a new position in Booking during the fourth quarter valued at approximately $27,000. Mcguire Capital Advisors Inc. acquired a new position in Booking in the 4th quarter valued at approximately $27,000. Finally, Osbon Capital Management LLC acquired a new position in Booking in the 4th quarter valued at approximately $27,000. 92.42% of the stock is owned by institutional investors and hedge funds.

Booking Stock Performance

BKNG opened at $208.89 on Thursday. The firm has a market cap of $156.96 billion, a P/E ratio of 23.12, a price-to-earnings-growth ratio of 1.29 and a beta of 1.07. The business has a 50 day moving average price of $190.88 and a 200 day moving average price of $177.38. Booking Holdings Inc. has a twelve month low of $150.14 and a twelve month high of $227.72.

Booking (NASDAQ:BKNG) last announced its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating the consensus estimate of $2.43 by $0.11. The company had revenue of $7.35 billion for the quarter, compared to the consensus estimate of $7.19 billion. Booking had a negative return on equity of 102.96% and a net margin of 25.53%.The company’s revenue for the quarter was up 8.1% compared to the same quarter last year. During the same quarter last year, the company posted $55.40 earnings per share. As a group, analysts anticipate that Booking Holdings Inc. will post 10.47 earnings per share for the current fiscal year.

Booking Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Investors of record on Friday, September 11th will be given a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a dividend yield of 0.8%. The ex-dividend date of this dividend is Friday, September 11th. Booking’s payout ratio is currently 18.58%.

Wall Street Analyst Weigh In

Several analysts recently issued reports on BKNG shares. BTIG Research reiterated a “buy” rating and set a $250.00 price objective on shares of Booking in a report on Wednesday, August 5th. Evercore restated an “outperform” rating and issued a $270.00 target price on shares of Booking in a research note on Monday. Weiss Ratings raised Booking from a “hold (c)” rating to a “hold (c+)” rating in a research note on Friday, May 29th. Mizuho set a $240.00 target price on shares of Booking in a research note on Wednesday, August 5th. Finally, Royal Bank Of Canada dropped their price target on shares of Booking from $244.00 to $220.00 and set an “outperform” rating on the stock in a research note on Wednesday, April 29th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating and eight have given a Hold rating to the stock. According to data from MarketBeat.com, Booking has an average rating of “Moderate Buy” and an average price target of $236.45.

Booking News Summary

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analysts currently assign Booking Holdings an average “Moderate Buy” rating, indicating that Wall Street remains broadly optimistic about the company’s outlook. Booking Holdings Given Average Rating of Moderate Buy by Analysts
• Positive Sentiment: OpenTable, a Booking Holdings business, introduced more than 20 restaurant-focused product enhancements, including AI-powered search distribution, automation tools, and natural-language reporting. The rollout could strengthen OpenTable’s value proposition, improve restaurant engagement, and support longer-term growth in the company’s restaurant technology operations. OpenTable Launches New Product Features
• Neutral Sentiment: Chief Financial Officer Ewout Steenbergen will speak at the Goldman Sachs Communacopia + Technology Conference on September 9. The presentation could provide updated commentary on travel demand, margins, and strategy, but no new financial guidance was announced. Booking Holdings Goldman Sachs Conference Presentation
• Neutral Sentiment: CEO Glenn Fogel is scheduled to participate in a Citi Global TMT Conference session on September 8. The event may offer investors additional strategic insight, but the announcement itself has no immediate earnings impact. Booking Holdings Citi Conference Presentation
• Neutral Sentiment: A report discusses whether Wall Street is bullish or bearish on BKNG, highlighting the importance of analyst expectations and valuation in current trading. The headline alone does not establish a specific change in consensus. Booking Holdings Stock: Is Wall Street Bullish or Bearish?
• Negative Sentiment: Booking’s recent pullback may indicate investor caution after a substantial advance, particularly as valuation and the sustainability of travel-demand growth remain key considerations. The reported short-interest data showed zero shares and therefore provides no meaningful evidence of bearish short positioning.

Insiders Place Their Bets

In other news, Director Vanessa Ames Wittman sold 375 shares of the stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $211.00, for a total value of $79,125.00. Following the completion of the sale, the director directly owned 16,133 shares of the company’s stock, valued at approximately $3,404,063. This represents a 2.27% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Ewout L. Steenbergen sold 20,000 shares of the firm’s stock in a transaction on Wednesday, August 12th. The stock was sold at an average price of $211.03, for a total transaction of $4,220,600.00. Following the completion of the sale, the chief financial officer owned 59,794 shares in the company, valued at approximately $12,618,327.82. The trade was a 25.06% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 77,550 shares of company stock worth $16,112,304 in the last 90 days. 0.17% of the stock is owned by company insiders.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.