Weekly Analysts’ Ratings Changes for Roku (ROKU)

A number of research firms have changed their ratings and price targets for Roku (NASDAQ: ROKU):

• 8/24/2026 – Roku is now covered by JPMorgan Chase & Co.. They set a “neutral” rating and a $160.00 price target on the stock.
• 8/14/2026 – Roku had its “equal weight” rating reaffirmed by Wells Fargo & Company. They now have a $165.00 price target on the stock, down from $167.00.
• 8/14/2026 – Roku was downgraded by Wells Fargo & Company from “overweight” to “equal weight”. They now have a $165.00 price target on the stock, down from $167.00.
• 8/11/2026 – Roku was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 8/11/2026 – Roku was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/10/2026 – Roku had its “buy” rating reaffirmed by Rosenblatt Securities. They now have a $160.00 price target on the stock.
• 8/7/2026 – Roku had its “buy” rating reaffirmed by Needham & Company LLC.
• 8/7/2026 – Roku was downgraded by Guggenheim from “buy” to “neutral”. They now have a $160.00 price target on the stock, up from $145.00.
• 8/7/2026 – Roku had its price target raised by UBS Group AG from $126.00 to $172.00. They now have a “neutral” rating on the stock.
• 8/7/2026 – Roku was downgraded by Seaport Research Partners from “buy” to “neutral”.
• 7/17/2026 – Roku was given a new $157.00 price target by Fox Advisors.
• 7/17/2026 – Roku had its price target raised by Citigroup Inc. from $120.00 to $157.00. They now have a “neutral” rating on the stock.

Insiders Place Their Bets

In other news, insider Charles Collier sold 20,538 shares of Roku stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $145.93, for a total transaction of $2,997,110.34. Following the transaction, the insider directly owned 15,200 shares of the company’s stock, valued at $2,218,136. This trade represents a 57.47% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Matthew C. Banks sold 552 shares of the business’s stock in a transaction on Monday, August 3rd. The shares were sold at an average price of $146.25, for a total transaction of $80,730.00. Following the completion of the transaction, the chief accounting officer directly owned 6,619 shares of the company’s stock, valued at $968,028.75. This trade represents a 7.70% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 162,452 shares of company stock worth $22,052,982 over the last ninety days. Company insiders own 13.45% of the company’s stock.

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.