Duluth (NASDAQ:DLTH – Get Free Report) and Brilliant Earth Group (NASDAQ:BRLT – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.
Risk & Volatility
Duluth has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500. Comparatively, Brilliant Earth Group has a beta of 1.38, meaning that its stock price is 38% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Duluth and Brilliant Earth Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Duluth | 1 | 1 | 1 | 1 | 2.50 |
| Brilliant Earth Group | 1 | 7 | 0 | 0 | 1.88 |
Profitability
This table compares Duluth and Brilliant Earth Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Duluth | -2.00% | -3.69% | -1.42% |
| Brilliant Earth Group | -0.66% | -15.48% | -5.99% |
Institutional and Insider Ownership
24.4% of Duluth shares are owned by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are owned by institutional investors. 40.4% of Duluth shares are owned by insiders. Comparatively, 83.2% of Brilliant Earth Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Valuation & Earnings
This table compares Duluth and Brilliant Earth Group”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Duluth | $565.18 million | 0.25 | -$16.39 million | ($0.32) | -11.81 |
| Brilliant Earth Group | $437.48 million | 0.30 | -$3.63 million | ($0.29) | -4.41 |
Brilliant Earth Group has lower revenue, but higher earnings than Duluth. Duluth is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.
Summary
Brilliant Earth Group beats Duluth on 8 of the 15 factors compared between the two stocks.
About Duluth
Duluth Holdings Inc. sells casual wear, workwear, and accessories for men and women under the Duluth Trading brand in the United States. It provides shirts, pants, underwear, tanks, outerwear, footwear, accessories, and hard goods. The company offers its products under various trademarks, trade names, and service marks, including Alaskan Hardgear, Armachillo, Ballroom, Bucket Master, Cab Commander, Crouch Gusset, Dry on the Fly, Duluth Trading Co, Duluthflex, Fire Hose, Longtail T, No-Yank, No Polo Shirt, Wild Boar Mocs, and Buck Naked. Duluth Holdings Inc. markets its products through its Website, catalogs, and retail stores. As of May 17, 2018, it operated 36 retail stores. The company was formerly known as GEMPLER'S, Inc. Duluth Holdings Inc. was founded in 1989 and is headquartered in Belleville, Wisconsin.
About Brilliant Earth Group
Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company’s product assortment and merchandise include a collection of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, including e-commerce and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is headquartered in San Francisco, California.
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