Toll Brothers (NYSE:TOL – Get Free Report) and GoPro (NASDAQ:GPRO – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation and dividends.
Risk & Volatility
Toll Brothers has a beta of 1.35, indicating that its share price is 35% more volatile than the S&P 500. Comparatively, GoPro has a beta of 2.42, indicating that its share price is 142% more volatile than the S&P 500.
Valuation & Earnings
This table compares Toll Brothers and GoPro”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Toll Brothers | $10.97 billion | 1.26 | $1.35 billion | $12.46 | 11.84 |
| GoPro | $651.54 million | 0.17 | -$93.49 million | ($0.99) | -0.61 |
Toll Brothers has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Toll Brothers, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Toll Brothers and GoPro, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Toll Brothers | 1 | 4 | 15 | 0 | 2.70 |
| GoPro | 1 | 0 | 0 | 0 | 1.00 |
Toll Brothers currently has a consensus target price of $166.67, indicating a potential upside of 12.93%. Given Toll Brothers’ stronger consensus rating and higher possible upside, analysts plainly believe Toll Brothers is more favorable than GoPro.
Institutional & Insider Ownership
91.8% of Toll Brothers shares are held by institutional investors. Comparatively, 70.1% of GoPro shares are held by institutional investors. 1.4% of Toll Brothers shares are held by company insiders. Comparatively, 18.1% of GoPro shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Toll Brothers and GoPro’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Toll Brothers | 11.14% | 14.21% | 8.24% |
| GoPro | -28.52% | -411.41% | -28.86% |
Summary
Toll Brothers beats GoPro on 12 of the 14 factors compared between the two stocks.
About Toll Brothers
Toll Brothers, Inc., together with its subsidiaries, designs, builds, markets, sells, and arranges finance for a range of detached and attached homes in luxury residential communities in the United States. It designs, builds, markets, and sells condominiums through Toll Brothers City Living. The company also develops a range of single-story living and first-floor primary bedroom suite home designs, as well as communities with recreational amenities, such as golf courses, marinas, pool complexes, country clubs, and fitness and recreation centers; and develops, operates, and rents apartments. In addition, it provides various interior fit-out options, such as flooring, wall tile, plumbing, cabinets, fixtures, appliances, lighting, and home-automation and security technologies. Further, the company owns and operates architectural, engineering, mortgage, title, land development, insurance, smart home technology, landscaping, lumber distribution, house component assembly, and component manufacturing operations. It serves luxury first-time, move-up, empty-nester, active-adult, and second-home buyers. Toll Brothers, Inc. was founded in 1967 and is headquartered in Fort Washington, Pennsylvania.
About GoPro
GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
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