Alphabet Inc. $GOOG Shares Bought by Simplicity Wealth LLC

Simplicity Wealth LLC raised its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 45.8% in the second quarter, according to its most recent 13F filing with the SEC. The fund owned 47,833 shares of the information services provider’s stock after buying an additional 15,021 shares during the period. Simplicity Wealth LLC’s holdings in Alphabet were worth $16,901,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds have also modified their holdings of GOOG. Gerber Kawasaki Wealth & Investment Management boosted its position in Alphabet by 1.0% during the fourth quarter. Gerber Kawasaki Wealth & Investment Management now owns 275,943 shares of the information services provider’s stock worth $86,596,000 after purchasing an additional 2,850 shares in the last quarter. Heck Capital Advisors LLC increased its position in shares of Alphabet by 298.2% in the second quarter. Heck Capital Advisors LLC now owns 22,229 shares of the information services provider’s stock valued at $7,854,000 after buying an additional 16,647 shares in the last quarter. Violich Capital Management Inc. increased its position in shares of Alphabet by 1.0% in the fourth quarter. Violich Capital Management Inc. now owns 340,776 shares of the information services provider’s stock valued at $106,936,000 after buying an additional 3,378 shares in the last quarter. Montchanin Asset Management LLC acquired a new position in shares of Alphabet during the 1st quarter worth approximately $7,075,000. Finally, Sax Wealth Advisors LLC raised its stake in shares of Alphabet by 13.3% during the 2nd quarter. Sax Wealth Advisors LLC now owns 30,489 shares of the information services provider’s stock worth $10,773,000 after buying an additional 3,575 shares during the period. Institutional investors and hedge funds own 27.26% of the company’s stock.

Insider Buying and Selling

In other Alphabet news, insider John Kent Walker sold 8,998 shares of the company’s stock in a transaction on Monday, June 29th. The stock was sold at an average price of $349.29, for a total value of $3,142,911.42. Following the completion of the sale, the insider directly owned 75,290 shares in the company, valued at $26,298,044.10. This represents a 10.68% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Frances Arnold sold 82 shares of the firm’s stock in a transaction on Thursday, July 30th. The stock was sold at an average price of $333.39, for a total value of $27,337.98. Following the completion of the sale, the director directly owned 18,914 shares of the company’s stock, valued at $6,305,738.46. This trade represents a 0.43% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 451,945 shares of company stock worth $12,382,714 in the last three months. Company insiders own 12.99% of the company’s stock.

Analyst Upgrades and Downgrades

A number of equities research analysts recently issued reports on the stock. KeyCorp set a $445.00 price target on shares of Alphabet in a research note on Friday, July 10th. Morgan Stanley decreased their price objective on shares of Alphabet from $415.00 to $400.00 and set an “overweight” rating on the stock in a report on Thursday, July 23rd. Rosenblatt Securities initiated coverage on shares of Alphabet in a research report on Thursday. They issued a “buy” rating on the stock. HSBC set a $515.00 target price on shares of Alphabet in a research report on Friday, August 14th. Finally, Cantor Fitzgerald restated an “overweight” rating and set a $420.00 price target (down from $435.00) on shares of Alphabet in a research report on Thursday, July 23rd. Six equities research analysts have rated the stock with a Strong Buy rating, thirty have given a Buy rating and four have assigned a Hold rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Buy” and an average price target of $415.55.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI infrastructure expansion: Alphabet’s expanded custom-silicon relationship with Marvell covers components connected to Google’s TPU ecosystem, including inference accelerators, networking, storage, and memory products. The agreement gives Alphabet more supply-chain flexibility and supports continued AI capacity growth, although it may increase dependence on multiple chip partners. Jensen Huang Thinks This Chip Stock Could Hit $1 Trillion
• Positive Sentiment: Waymo growth: Alphabet’s autonomous-driving unit received approval to operate thousands of robotaxis in Nevada and has expanded its lower-cost next-generation vehicles to riders in Los Angeles, Phoenix, and San Francisco. Waymo also introduced a custom AI chip designed to reduce reliance on Nvidia and AMD, potentially improving long-term economics. Robotaxi Permits in Nevada
• Positive Sentiment: Investor and analyst support: Berkshire Hathaway significantly increased its Alphabet position, reinforcing the view that the company fits a value-oriented investment strategy. Rosenblatt initiated coverage with a “Buy” rating, while analysts continue to point to resilient Search, fast-growing Cloud, and strong earnings momentum. Berkshire’s Alphabet Investment
• Neutral Sentiment: DeepMind leadership transition: Nobel Prize-winning co-founder Demis Hassabis is moving from day-to-day management to chairman and chief scientist roles, while Koray Kavukcuoglu will oversee operations. The change could improve Alphabet-wide AI coordination, but investors may monitor execution and retention risks. DeepMind Leadership Change
• Negative Sentiment: Firebase enforcement risk: Indian authorities directed Google to remove hundreds of Firebase accounts allegedly used in bank impersonation scams. The action could increase compliance costs and renew concerns about misuse of Alphabet’s platforms. India Orders Removal of Firebase Accounts

Alphabet Stock Performance

NASDAQ:GOOG opened at $341.75 on Friday. The company has a market cap of $4.18 trillion, a P/E ratio of 17.16, a P/E/G ratio of 0.96 and a beta of 1.23. Alphabet Inc. has a twelve month low of $202.13 and a twelve month high of $404.47. The company’s 50-day moving average price is $350.34 and its 200-day moving average price is $339.73. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company had revenue of $119.80 billion during the quarter, compared to analysts’ expectations of $116.53 billion. During the same quarter in the prior year, the company earned $2.31 EPS. Alphabet’s revenue was up 24.2% compared to the same quarter last year. On average, sell-side analysts forecast that Alphabet Inc. will post 20.51 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be issued a $0.22 dividend. This represents a $0.88 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s dividend payout ratio (DPR) is currently 4.42%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.