SoFi Technologies (NASDAQ:SOFI) Stock Price Down 3.5% – Time to Sell?

SoFi Technologies, Inc. (NASDAQ:SOFI) shares traded down 3.5% during trading on Tuesday . The stock traded as low as $17.64 and last traded at $17.66. Approximately 31,865,261 shares traded hands during mid-day trading, a decline of 54% from the average session volume of 69,144,102 shares. The stock had previously closed at $18.31.

Trending Headlines about SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Piper Sandler initiated coverage with an Overweight rating and a $22 price target, describing SoFi as a high-growth fintech with a powerful product flywheel. The target implies meaningful upside from recent levels and was the primary catalyst behind the prior session’s rally. The SoFi rebound has only just begun, says Piper Sandler
• Positive Sentiment: SoFi’s products are growing faster than its membership base, suggesting rising engagement, cross-selling and revenue potential per member. Piper Sandler’s bullish view supports the argument that SoFi deserves a premium valuation relative to fintech peers. SoFi’s Products Are Growing Faster Than Its Members
• Positive Sentiment: SoFi Coach could deepen member engagement and encourage customers to adopt additional products across the company’s financial ecosystem. If successful, the initiative could improve retention, cross-buying and long-term monetization. Can SoFi Technologies Use SoFi Coach to Deepen Member Engagement?
• Positive Sentiment: SoFi’s Q2 Debit Spend Index showed strong seasonal spending growth in travel and experiences, indicating continued activity among its members and supporting the company’s broader engagement narrative. SoFi Tech Solutions Q2 Debit Spend Index
• Neutral Sentiment: Technical analysts see a potential breakout above $20.13 after a bullish-flag pattern, but the setup remains dependent on sustained buying momentum. SoFi Technologies Price Forecast
• Negative Sentiment: Gas prices reaching a four-year high could pressure consumer budgets and raise concerns about inflation, even though travel and experience spending increased. In addition, SOFI’s elevated growth valuation leaves the stock vulnerable to profit-taking when investors require stronger near-term catalysts.

Wall Street Analyst Weigh In

SOFI has been the topic of several research reports. Stephens dropped their target price on SoFi Technologies from $26.00 to $25.00 and set an “overweight” rating on the stock in a research report on Thursday, April 30th. Weiss Ratings raised shares of SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Tuesday, August 11th. Needham & Company LLC lowered their price objective on shares of SoFi Technologies from $25.00 to $24.00 and set a “buy” rating on the stock in a research note on Thursday, July 30th. Mizuho dropped their price objective on shares of SoFi Technologies from $29.00 to $22.00 and set an “outperform” rating on the stock in a report on Friday, July 31st. Finally, The Goldman Sachs Group boosted their target price on shares of SoFi Technologies from $17.00 to $21.00 and gave the company a “neutral” rating in a research report on Thursday, July 9th. Eight equities research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and three have given a Sell rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Hold” and an average target price of $22.42.

SoFi Technologies Stock Down 3.5%

The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30. The company has a fifty day simple moving average of $17.58 and a 200-day simple moving average of $17.76. The firm has a market cap of $22.81 billion, a P/E ratio of 36.79 and a beta of 2.17.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The firm had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same quarter last year, the company earned $0.08 earnings per share. The business’s revenue for the quarter was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, equities analysts anticipate that SoFi Technologies, Inc. will post 0.6 earnings per share for the current year.

Insider Buying and Selling

In other news, CTO Jeremy Rishel sold 102,123 shares of the firm’s stock in a transaction on Wednesday, June 17th. The shares were sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the sale, the chief technology officer directly owned 895,089 shares in the company, valued at $15,914,682.42. This trade represents a 10.24% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 10,954 shares of SoFi Technologies stock in a transaction on Monday, July 20th. The shares were sold at an average price of $17.19, for a total transaction of $188,299.26. Following the transaction, the executive vice president owned 367,728 shares in the company, valued at approximately $6,321,244.32. This trade represents a 2.89% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 135,256 shares of company stock worth $2,370,822. 2.50% of the stock is owned by company insiders.

Institutional Investors Weigh In On SoFi Technologies

A number of institutional investors have recently bought and sold shares of the business. Vanguard Group Inc. increased its holdings in SoFi Technologies by 3.6% in the 4th quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company’s stock valued at $2,906,061,000 after acquiring an additional 3,900,895 shares during the last quarter. North Dakota State Investment Board purchased a new stake in shares of SoFi Technologies in the fourth quarter worth about $1,044,000. Brighton Jones LLC boosted its stake in SoFi Technologies by 2.0% during the fourth quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock valued at $11,077,000 after buying an additional 14,281 shares during the last quarter. Alberta Investment Management Corp bought a new position in SoFi Technologies during the fourth quarter valued at approximately $13,299,000. Finally, Trek Financial LLC purchased a new position in SoFi Technologies during the 4th quarter valued at approximately $3,865,000. Hedge funds and other institutional investors own 38.43% of the company’s stock.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.