4,896 Shares in Intuit Inc. $INTU Purchased by Simplicity Wealth LLC

Simplicity Wealth LLC acquired a new position in shares of Intuit Inc. (NASDAQ:INTU) in the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm acquired 4,896 shares of the software maker’s stock, valued at approximately $1,278,000.

Several other hedge funds and other institutional investors have also recently bought and sold shares of INTU. Brighton Jones LLC increased its position in Intuit by 61.3% during the fourth quarter. Brighton Jones LLC now owns 3,552 shares of the software maker’s stock worth $2,233,000 after purchasing an additional 1,350 shares during the last quarter. Revolve Wealth Partners LLC boosted its stake in Intuit by 145.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 813 shares of the software maker’s stock worth $511,000 after buying an additional 482 shares during the period. Nicholas Hoffman & Company LLC. purchased a new position in Intuit during the first quarter worth about $785,564,000. Sivia Capital Partners LLC boosted its stake in Intuit by 23.1% during the second quarter. Sivia Capital Partners LLC now owns 886 shares of the software maker’s stock worth $698,000 after buying an additional 166 shares during the period. Finally, Florida Financial Advisors LLC boosted its stake in Intuit by 12.2% during the second quarter. Florida Financial Advisors LLC now owns 470 shares of the software maker’s stock worth $370,000 after buying an additional 51 shares during the period. 83.66% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit announced a partnership with Perplexity to integrate QuickBooks and Mailchimp into Perplexity Computer, an agentic AI assistant. The collaboration could help users move from discovering information to receiving personalized insights and taking actions within Intuit’s software ecosystem. Intuit and Perplexity Team on AI Integrations
• Positive Sentiment: Recent AI-powered product enhancements for mid-market financial management support Intuit’s strategy of using automation and data-driven insights to expand the value of its QuickBooks platform. Intuit unveils AI-powered innovations for mid-market financial management
• Positive Sentiment: A comparison with PayPal argues that Intuit’s broad financial-software ecosystem, recurring customer relationships and AI investments provide a strong foundation for future growth. Intuit or PayPal: Which Fintech Is Built for Future Growth?
• Neutral Sentiment: Analyst commentary notes that INTU has significantly underperformed the Nasdaq over the past year, but expectations for its future remain cautiously positive. Other coverage highlights Intuit’s profitability and market leadership while comparing it with higher-risk AI software companies. Is Intuit Stock Underperforming the Nasdaq?
• Negative Sentiment: Several law firms publicized a securities class action and a September 8 lead-plaintiff deadline involving investors who purchased Intuit shares between February 25, 2025, and June 1, 2026. The notices cite a reassessment of TurboTax’s growth outlook and add legal and reputational uncertainty, although the allegations have not been proven. Intuit Inc. Securities Fraud Lawsuit Deadline
• Negative Sentiment: An Intuit executive sold 906 shares worth approximately $314,000, representing 36% of the executive’s direct holdings before the transaction. While the sale may be routine, its timing can weigh on sentiment amid the stock’s recent decline. An Intuit Executive Sells Over a Third of Their Direct Holdings

Wall Street Analyst Weigh In

INTU has been the subject of several research analyst reports. Piper Sandler increased their target price on shares of Intuit from $250.00 to $290.00 and gave the stock an “underweight” rating in a research note on Wednesday, August 26th. Wells Fargo & Company lowered their target price on shares of Intuit from $360.00 to $300.00 and set an “equal weight” rating for the company in a research note on Wednesday, August 26th. JPMorgan Chase & Co. lowered shares of Intuit from an “overweight” rating to a “neutral” rating and lowered their target price for the stock from $605.00 to $331.00 in a research note on Wednesday, August 26th. Wolfe Research lowered shares of Intuit from an “outperform” rating to a “peer perform” rating in a research note on Wednesday, August 26th. Finally, BNP Paribas Exane lowered their price objective on shares of Intuit from $463.00 to $315.00 and set a “neutral” rating for the company in a research note on Thursday, May 21st. Seventeen equities research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have issued a Sell rating to the company. Based on data from MarketBeat, Intuit currently has a consensus rating of “Hold” and a consensus price target of $434.68.

Insiders Place Their Bets

In other news, Director Richard L. Dalzell sold 338 shares of Intuit stock in a transaction on Thursday, June 11th. The shares were sold at an average price of $279.86, for a total value of $94,592.68. Following the transaction, the director directly owned 12,326 shares of the company’s stock, valued at $3,449,554.36. The trade was a 2.67% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Lauren D. Hotz sold 907 shares of Intuit stock in a transaction on Thursday, August 27th. The shares were sold at an average price of $346.54, for a total transaction of $314,311.78. Following the completion of the transaction, the chief accounting officer directly owned 1,628 shares in the company, valued at $564,167.12. The trade was a 35.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 2,146 shares of company stock worth $662,666 over the last ninety days. Corporate insiders own 2.49% of the company’s stock.

Intuit Stock Up 0.4%

INTU stock traded up $1.34 during midday trading on Monday, reaching $359.40. 1,871,193 shares of the company were exchanged, compared to its average volume of 4,382,581. The company has a debt-to-equity ratio of 0.34, a quick ratio of 1.45 and a current ratio of 1.51. Intuit Inc. has a 1-year low of $252.84 and a 1-year high of $705.08. The stock’s 50-day simple moving average is $307.36 and its 200 day simple moving average is $356.13. The company has a market cap of $98.31 billion, a price-to-earnings ratio of 21.78, a price-to-earnings-growth ratio of 0.92 and a beta of 0.97.

Intuit (NASDAQ:INTU) last released its quarterly earnings data on Tuesday, August 25th. The software maker reported $4.03 earnings per share for the quarter, topping analysts’ consensus estimates of $3.58 by $0.45. Intuit had a net margin of 21.29% and a return on equity of 25.97%. The company had revenue of $4.35 billion for the quarter, compared to analysts’ expectations of $4.27 billion. During the same quarter last year, the company earned $2.75 earnings per share. The firm’s revenue for the quarter was up 13.7% on a year-over-year basis. Intuit has set its Q1 2027 guidance at 2.440-2.480 EPS and its FY 2027 guidance at 22.880-23.120 EPS. On average, equities analysts forecast that Intuit Inc. will post 23.07 earnings per share for the current year.

Intuit Increases Dividend

The firm also recently announced a quarterly dividend, which will be paid on Friday, October 16th. Stockholders of record on Thursday, October 8th will be issued a $1.38 dividend. This represents a $5.52 dividend on an annualized basis and a dividend yield of 1.5%. The ex-dividend date of this dividend is Thursday, October 8th. This is a positive change from Intuit’s previous quarterly dividend of $1.20. Intuit’s dividend payout ratio is presently 33.45%.

Intuit Company Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities, and TurboTax, a tax-preparation and filing service aimed at individual taxpayers. In addition to these core offerings, Intuit has expanded through acquisitions to provide complementary services such as Credit Karma (consumer credit and financial-product marketplace) and Mailchimp (marketing and commerce tools), and it offers professional-grade tax solutions for accountants and tax preparers.

The company serves a mix of consumers, small and mid-sized businesses and accounting professionals across multiple markets, with a particularly large presence in the United States and an expanding international footprint.