Koss (NASDAQ:KOSS – Get Free Report) and Garmin (NYSE:GRMN – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, risk, profitability, institutional ownership, valuation and analyst recommendations.
Earnings and Valuation
This table compares Koss and Garmin”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Koss | $12.62 million | 2.81 | -$880,000.00 | ($0.11) | -34.09 |
| Garmin | $7.25 billion | 8.27 | $1.66 billion | $9.70 | 32.03 |
Profitability
This table compares Koss and Garmin’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Koss | -8.57% | -3.62% | -2.98% |
| Garmin | 24.47% | 20.95% | 17.06% |
Institutional & Insider Ownership
6.2% of Koss shares are owned by institutional investors. Comparatively, 81.6% of Garmin shares are owned by institutional investors. 44.3% of Koss shares are owned by company insiders. Comparatively, 14.8% of Garmin shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Risk & Volatility
Koss has a beta of 1.67, indicating that its share price is 67% more volatile than the S&P 500. Comparatively, Garmin has a beta of 0.87, indicating that its share price is 13% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent ratings and target prices for Koss and Garmin, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Koss | 1 | 0 | 0 | 0 | 1.00 |
| Garmin | 0 | 3 | 2 | 2 | 2.86 |
Garmin has a consensus target price of $310.17, suggesting a potential downside of 0.16%. Given Garmin’s stronger consensus rating and higher probable upside, analysts clearly believe Garmin is more favorable than Koss.
Summary
Garmin beats Koss on 13 of the 15 factors compared between the two stocks.
About Koss
Koss Corporation, together with its subsidiaries, engages in the design, manufacture, and sale of stereo headphones and related accessories in the United States, the Czech Republic, Sweden, Canada, Korea, Republic of Belgium, Malaysia, and internationally. It offers high-fidelity headphones, wireless bluetooth headphones, wireless bluetooth speakers, computer headsets, telecommunications headsets, and active noise canceling headphones. The company sells its products through distributors, international distributors, audio specialty stores, the internet, national retailers, grocery stores, electronics retailers, and prisons under the Koss name, as well as private label. It sells its products to distributors for resale to school systems, as well as directly to other manufacturers. The company markets through domestic retail outlets and numerous retailers. It exports its products. Koss Corporation was founded in 1953 and is headquartered in Milwaukee, Wisconsin.
About Garmin
Garmin Ltd. designs, develops, manufactures, markets, and distributes a range of wireless devices worldwide. Its Fitness segment offers running and multi-sport watches; cycling products; smartwatch devices; scales and monitors; and fitness accessories. This segment also provides Garmin Connect and Garmin Connect Mobile, which are web and mobile platforms where users can track and analyze their fitness, activities and workouts, and wellness data; and Connect IQ, an application development platform. The company's Outdoor segment offers adventure watches, outdoor handhelds and satellite communicators, golf devices, consumer automotive devices, and dog devices, as well as InReach and Gramin response communication device. Its Aviation segment designs, manufactures, and markets various aircraft avionics solutions, including integrated flight decks, electronic flight displays and instrumentation, navigation and communication products, automatic flight control systems and safety-enhancing technologies, audio control systems, engine indication systems, traffic awareness and avoidance solutions, ADS-B and transponders, weather information and avoidance solutions, datalink and connectivity solutions, and various services. The company's Marine segment provides chartplotters and multi-function displays, cartography products, fishfinders, sonar products, autopilot systems, radars, compliant instrument displays and sensors, VHF communication radios, handhelds and wearable devices, sailing products, audio products and accessories, digital switching products, and trolling motors. Its Auto segment offers embedded domain controllers and infotainment units; and software, map database, cameras, wearables, and automotive solutions. The company sells its products through independent retailers, dealers, distributors, installation and repair shops, and original equipment manufacturers, as well as online webshop. Garmin Ltd. was founded in 1989 and is based in Schaffhausen, Switzerland.
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