Reviewing Clorox (NYSE:CLX) and Ontex Group (OTCMKTS:ONXXF)

Ontex Group (OTCMKTS:ONXXF) and Clorox (NYSE:CLX) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, risk, profitability, valuation, dividends, institutional ownership and analyst recommendations.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Ontex Group and Clorox, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ontex Group	0	0	0	0	0.00
Clorox	5	12	0	0	1.71

Clorox has a consensus price target of $102.40, indicating a potential downside of 3.61%. Given Clorox’s stronger consensus rating and higher probable upside, analysts plainly believe Clorox is more favorable than Ontex Group.

Insider & Institutional Ownership

78.5% of Clorox shares are held by institutional investors. 0.6% of Clorox shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Profitability

This table compares Ontex Group and Clorox’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Ontex Group	N/A	N/A	N/A
Clorox	8.74%	522.23%	10.64%

Valuation and Earnings

This table compares Ontex Group and Clorox”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ontex Group	N/A	N/A	N/A	N/A	N/A
Clorox	$6.72 billion	1.91	$587.00 million	$4.82	22.04

Clorox has higher revenue and earnings than Ontex Group.

Summary

Clorox beats Ontex Group on 8 of the 8 factors compared between the two stocks.

About Ontex Group

Ontex Group NV develops, produces, and supplies personal hygiene products and solutions for baby, feminine, and adult care in Belgium, the United Kingdom, the United States, Italy, France, and internationally. It offers baby care products, such as baby diapers and pants, and wet wipes under the Cremer, Canbebe, Helen Harper, Little Big Change, Moltex, Pom Pom, Sapeka, and Mônica brands; and feminine care products, including sanitary towels, panty liners, and tampons under the NAT, Sincere, and Silhouette brand names. The company also provides adult care products comprising adult pants and diapers, incontinence towels, and bed protection products under the A Lovely Day, Adultmax Maturidade, Bigfral, iD, Canped, Lille Healthcare, Kylie, Serenity, Orizon, and Moviment brands. It sells its products to consumers, retailers, and institutional and private healthcare providers, as well as offers products under retailer brands. Ontex Group NV was founded in 1979 and is headquartered in Aalst, Belgium. Ontex Group NV operates as a subsidiary of Groupe Bruxelles Lambert SA.

About Clorox

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The Clorox Company was founded in 1913 and is headquartered in Oakland, California.