Netflix, Inc. (NASDAQ:NFLX) Given Average Recommendation of “Moderate Buy” by Brokerages

Netflix, Inc. (NASDAQ:NFLX) has been assigned a consensus rating of “Moderate Buy” from the fifty-five research firms that are presently covering the stock, MarketBeat Ratings reports. One research analyst has rated the stock with a sell recommendation, seventeen have issued a hold recommendation, thirty-three have assigned a buy recommendation and four have given a strong buy recommendation to the company. The average twelve-month price target among analysts that have issued a report on the stock in the last year is $103.4829.

NFLX has been the topic of several research analyst reports. JPMorgan Chase & Co. cut their price objective on Netflix from $118.00 to $85.00 and set an “overweight” rating on the stock in a report on Friday, July 17th. Deutsche Bank Aktiengesellschaft set a $110.00 target price on Netflix in a report on Monday, July 20th. Robert W. Baird set a $90.00 target price on Netflix and gave the company an “outperform” rating in a research report on Wednesday, July 22nd. Moffett Nathanson cut their price target on shares of Netflix from $120.00 to $115.00 and set a “buy” rating on the stock in a research note on Wednesday, June 17th. Finally, Wedbush reduced their price target on shares of Netflix from $118.00 to $105.00 and set an “outperform” rating on the stock in a research report on Friday, July 17th.

Insider Activity

In other Netflix news, CFO Spencer Adam Neumann sold 9,248 shares of the stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $75.79, for a total transaction of $700,905.92. Following the sale, the chief financial officer directly owned 73,787 shares in the company, valued at $5,592,316.73. This represents a 11.14% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, CEO Theodore A. Sarandos sold 27,312 shares of the firm’s stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $73.35, for a total transaction of $2,003,335.20. Following the completion of the transaction, the chief executive officer directly owned 178,954 shares of the company’s stock, valued at $13,126,275.90. This represents a 13.24% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 600,295 shares of company stock worth $49,056,671 over the last 90 days. Company insiders own 1.24% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Pacific Sun Financial Corp raised its stake in Netflix by 1.6% in the 3rd quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock worth $688,000 after purchasing an additional 9 shares in the last quarter. Beaird Harris Wealth Management LLC increased its holdings in shares of Netflix by 9.6% during the third quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after purchasing an additional 10 shares during the period. Monograph Wealth Advisors LLC increased its holdings in shares of Netflix by 1.8% during the second quarter. Monograph Wealth Advisors LLC now owns 682 shares of the Internet television network’s stock worth $913,000 after purchasing an additional 12 shares during the period. Resources Management Corp CT ADV boosted its stake in shares of Netflix by 2.0% in the second quarter. Resources Management Corp CT ADV now owns 829 shares of the Internet television network’s stock valued at $1,110,000 after buying an additional 16 shares during the period. Finally, Sompo Asset Management Co. Ltd. grew its position in Netflix by 1.4% during the second quarter. Sompo Asset Management Co. Ltd. now owns 1,500 shares of the Internet television network’s stock worth $2,009,000 after buying an additional 20 shares in the last quarter. 80.93% of the stock is owned by institutional investors and hedge funds.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix reported that advertising commitments for its 2026 U.S. Upfront negotiations nearly doubled year over year. The result strengthens the case that advertising is becoming an important growth engine and supports management’s goal of reaching approximately $3 billion in annual ad revenue by 2026. Netflix Wraps Upfront, Volume Nearly Doubled
• Positive Sentiment: Some analysts and commentators view the sell-off as a potential buying opportunity, citing Netflix’s lower valuation, possible earnings catalysts and consensus price targets that imply substantial upside. Analysts See Upside in Netflix
• Neutral Sentiment: Coverage remains divided on whether Netflix can maintain its long-term dominance. Bullish investors point to predictable streaming growth and advertising, while skeptics question whether the company’s premium valuation is justified relative to competitors such as Disney. Is Netflix’s Long-Term Dominance Under Threat?
• Neutral Sentiment: Take-Two Interactive’s CEO said the company is not interested in selling to Netflix or another buyer. Although the companies’ partnership around a Grand Theft Auto 6 trailer fueled takeover speculation, the comments remove a potential acquisition catalyst rather than changing Netflix’s core operations. Take-Two Is Not Interested in Selling
• Negative Sentiment: A Seeking Alpha analysis downgraded Netflix, citing underestimated industry trends and the risk that advertising or other initiatives could cannibalize existing subscription economics. These concerns may be contributing to investor caution despite the strong Upfront results. Netflix Downgrade Analysis
• Negative Sentiment: Chief Financial Officer Spencer Adam Neumann sold 9,248 shares for roughly $701,000, reducing his direct holdings by 11.14%. The sale may weigh modestly on sentiment, although insider transactions do not necessarily signal a change in Netflix’s business outlook. Netflix SEC Form 4 Filing

Netflix Trading Down 2.0%

Shares of NFLX stock opened at $74.79 on Friday. Netflix has a 1-year low of $65.08 and a 1-year high of $126.71. The firm has a market cap of $311.42 billion, a PE ratio of 23.54, a price-to-earnings-growth ratio of 0.96 and a beta of 1.52. The company has a 50-day moving average of $74.96 and a two-hundred day moving average of $84.70. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14.

Netflix (NASDAQ:NFLX) last posted its earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm had revenue of $12.56 billion during the quarter, compared to the consensus estimate of $12.58 billion. During the same quarter last year, the firm earned $0.72 EPS. The firm’s revenue for the quarter was up 13.4% on a year-over-year basis. On average, analysts predict that Netflix will post 3.59 EPS for the current year.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.