Stephen Spinelli, Jr. Acquires 10,000 Shares of Planet Fitness (NYSE:PLNT) Stock

Planet Fitness, Inc. (NYSE:PLNT) Director Stephen Spinelli, Jr. acquired 10,000 shares of the firm’s stock in a transaction on Monday, August 10th. The shares were acquired at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the purchase, the director owned 45,516 shares of the company’s stock, valued at $2,243,028.48. This trade represents a 28.16% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website.

Planet Fitness Stock Down 2.3%

Shares of Planet Fitness stock traded down $1.13 during trading hours on Tuesday, hitting $47.83. The company’s stock had a trading volume of 3,000,684 shares, compared to its average volume of 2,121,670. The business has a fifty day moving average of $52.60 and a 200 day moving average of $66.60. Planet Fitness, Inc. has a 1-year low of $37.03 and a 1-year high of $114.26. The company has a market capitalization of $3.80 billion, a PE ratio of 16.21, a P/E/G ratio of 1.07 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million for the quarter, compared to analyst estimates of $356.21 million. During the same quarter in the previous year, the business posted $0.86 EPS. The business’s quarterly revenue was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, sell-side analysts anticipate that Planet Fitness, Inc. will post 3.24 earnings per share for the current fiscal year.

Institutional Trading of Planet Fitness

A number of hedge funds and other institutional investors have recently modified their holdings of PLNT. Goldman Sachs Group Inc. lifted its stake in shares of Planet Fitness by 1.8% in the first quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock worth $134,201,000 after acquiring an additional 24,981 shares in the last quarter. Empowered Funds LLC acquired a new stake in Planet Fitness during the 1st quarter valued at approximately $1,891,000. EverSource Wealth Advisors LLC grew its stake in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after purchasing an additional 214 shares in the last quarter. First Trust Advisors LP increased its holdings in Planet Fitness by 25.8% during the 2nd quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock worth $15,560,000 after purchasing an additional 29,305 shares during the last quarter. Finally, Jump Financial LLC purchased a new stake in Planet Fitness during the 2nd quarter worth approximately $267,000. 95.53% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

Several equities research analysts have recently weighed in on PLNT shares. Weiss Ratings downgraded Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Thursday, June 18th. Stifel Nicolaus reduced their price target on Planet Fitness from $105.00 to $90.00 and set a “buy” rating on the stock in a research report on Friday, April 24th. Deutsche Bank Aktiengesellschaft restated a “hold” rating and issued a $55.00 price target on shares of Planet Fitness in a report on Wednesday, July 22nd. JPMorgan Chase & Co. increased their price objective on shares of Planet Fitness from $60.00 to $62.00 and gave the company an “overweight” rating in a research report on Thursday, July 9th. Finally, Morgan Stanley lowered shares of Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price objective on the stock. in a research note on Friday, May 8th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $70.03.

Key Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Several firms reminded investors of a September 14, 2026 deadline to seek appointment as lead plaintiff. The notices generally cover investors who purchased PLNT shares between November 6, 2025, and May 6, 2026, and do not establish that Planet Fitness or its executives violated securities laws. Rosen investor notice
• Negative Sentiment: The lawsuits allege that Planet Fitness and certain senior executives misled investors about membership growth and business prospects. The claims focus on an allegedly unsuccessful marketing campaign that alienated casual gym-goers and contributed to disappointing membership growth during the important first-quarter sign-up period. The allegations followed a reported more than 31% stock decline, creating potential legal costs, reputational damage, and additional uncertainty for investors. Bleichmar Fonti & Auld lawsuit announcement
• Negative Sentiment: The repeated investor alerts from Pomerantz, Rosen, Faruqi & Faruqi, Gross, Kaplan Fox, and other firms increase the visibility of the litigation, although most announcements repeat the same underlying complaint and deadline rather than report a new operating development. Pomerantz investor alert

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.