Truist Financial Increases eBay (NASDAQ:EBAY) Price Target to $115.00

eBay (NASDAQ:EBAY) had its price target hoisted by stock analysts at Truist Financial from $105.00 to $115.00 in a note issued to investors on Thursday,Benzinga reports. The firm currently has a “hold” rating on the e-commerce company’s stock. Truist Financial’s price target points to a potential upside of 2.70% from the company’s current price.

A number of other research analysts have also recently weighed in on the company. Evercore set a $96.00 price target on eBay in a research report on Thursday, April 30th. Bank of America increased their price objective on shares of eBay from $102.00 to $110.00 and gave the company a “neutral” rating in a research note on Tuesday, April 21st. Wedbush assumed coverage on shares of eBay in a research report on Thursday, July 16th. They set an “outperform” rating and a $135.00 target price for the company. Benchmark upped their price target on shares of eBay from $115.00 to $134.00 and gave the company a “buy” rating in a report on Thursday. Finally, Wells Fargo & Company lowered shares of eBay from an “equal weight” rating to an “underweight” rating and lowered their price target for the company from $105.00 to $92.00 in a research report on Monday. Fourteen equities research analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Hold” and a consensus target price of $116.69.

eBay Price Performance

Shares of NASDAQ:EBAY opened at $111.98 on Thursday. The firm has a market capitalization of $49.72 billion, a price-to-earnings ratio of 23.18, a price-to-earnings-growth ratio of 2.42 and a beta of 1.37. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.22. The business’s 50 day simple moving average is $111.12 and its 200-day simple moving average is $101.59. eBay has a 12 month low of $78.03 and a 12 month high of $119.31.

eBay (NASDAQ:EBAY) last released its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating the consensus estimate of $1.50 by $0.10. The firm had revenue of $3.13 billion during the quarter, compared to the consensus estimate of $3.02 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%.eBay’s quarterly revenue was up 14.8% on a year-over-year basis. During the same period last year, the business posted $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, equities analysts forecast that eBay will post 4.89 earnings per share for the current fiscal year.

Insider Buying and Selling

In other eBay news, CEO Jamie Iannone sold 11,110 shares of the firm’s stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at $27,486,054.05. This trade represents a 4.20% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 1,919 shares of eBay stock in a transaction dated Wednesday, June 17th. The stock was sold at an average price of $108.51, for a total transaction of $208,230.69. Following the sale, the senior vice president owned 32,124 shares of the company’s stock, valued at approximately $3,485,775.24. This trade represents a 5.64% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 87,122 shares of company stock worth $9,953,842. 0.67% of the stock is owned by corporate insiders.

Institutional Trading of eBay

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Cedar Mountain Advisors LLC raised its holdings in eBay by 128.9% in the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock valued at $25,000 after acquiring an additional 156 shares during the last quarter. High Point Wealth Management LLC acquired a new stake in shares of eBay during the fourth quarter worth $26,000. Abound Financial LLC acquired a new stake in shares of eBay during the fourth quarter worth $26,000. Cassaday & Co Wealth Management LLC purchased a new stake in shares of eBay in the first quarter valued at $26,000. Finally, Jessup Wealth Management Inc purchased a new stake in shares of eBay in the fourth quarter valued at $27,000. 87.48% of the stock is owned by hedge funds and other institutional investors.

eBay News Summary

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Strong Q2 results and raised outlook: eBay reported adjusted earnings of $1.60 per share and revenue of $3.13 billion, exceeding Wall Street expectations. Gross merchandise volume rose 15% to $22.4 billion, while advertising, luxury, collectibles and refurbished goods contributed to growth. Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter guidance that was generally above revenue expectations. eBay Q2 Earnings Beat Estimates on Higher GMV and Ad Growth
• Positive Sentiment: More bullish analyst coverage: Argus upgraded EBAY from Hold to Buy with a $133 price target. Needham raised its target to $135 and maintained a Buy rating, while Wedbush reiterated Outperform with a $135 target. These targets imply meaningful potential upside and reflect improved confidence in eBay’s growth trajectory. Argus Upgrades eBay to Buy
• Positive Sentiment: Growth initiatives remain active: eBay is expanding live shopping to compete with Whatnot and TikTok Shop and is using AI tools to improve shopping and seller experiences. The company also declared a quarterly dividend of $0.31 per share, providing continued shareholder returns.
• Neutral Sentiment: Mixed analyst reaction: Truist raised its price target to $115 but retained Hold, while UBS kept a Hold rating with a $107 target. Cantor Fitzgerald lowered its target to $106 and Citizens JMP downgraded eBay to Market Perform, citing limited valuation upside and execution risks.
• Negative Sentiment: Margin and competitive risks: Analysts noted that the integration of Depop could pressure margins, while fashion brands are increasingly seeking to capture more of the resale-market economics. These issues could limit the benefit of eBay’s strong top-line momentum.
• Neutral Sentiment: CEO stock sale: CEO Jamie Iannone sold 11,110 shares for approximately $1.21 million. The transaction occurred under a pre-arranged Rule 10b5-1 trading plan, reducing concern that it reflects a new negative view of eBay’s prospects. SEC insider trading filing

eBay Company Profile

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.