Cricut (NASDAQ:CRCT) CEO Arora Ashish Sells 60,000 Shares

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $5.98, for a total value of $358,800.00. Following the completion of the sale, the chief executive officer owned 4,207,105 shares of the company’s stock, valued at approximately $25,158,487.90. This trade represents a 1.41% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

• On Monday, August 3rd, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $4.77, for a total value of $286,200.00.
• On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The shares were sold at an average price of $4.30, for a total value of $70,373.80.
• On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $3.95, for a total value of $237,000.00.

Cricut Stock Up 22.9%

NASDAQ:CRCT opened at $6.07 on Thursday. The stock has a market cap of $1.27 billion, a P/E ratio of 14.12 and a beta of 0.19. The firm’s fifty day simple moving average is $4.48 and its 200 day simple moving average is $4.35. Cricut, Inc. has a twelve month low of $3.73 and a twelve month high of $6.93.

Cricut (NASDAQ:CRCT) last issued its quarterly earnings data on Tuesday, August 4th. The company reported $0.19 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.06 by $0.13. Cricut had a net margin of 12.71% and a return on equity of 24.83%. The business had revenue of $156.28 million for the quarter, compared to the consensus estimate of $159.95 million. On average, analysts expect that Cricut, Inc. will post 0.14 EPS for the current fiscal year.

Institutional Trading of Cricut

Hedge funds and other institutional investors have recently modified their holdings of the business. Tudor Investment Corp ET AL boosted its stake in Cricut by 824.0% during the third quarter. Tudor Investment Corp ET AL now owns 358,213 shares of the company’s stock worth $2,253,000 after acquiring an additional 319,447 shares in the last quarter. Exchange Traded Concepts LLC increased its stake in shares of Cricut by 23.7% during the fourth quarter. Exchange Traded Concepts LLC now owns 49,969 shares of the company’s stock valued at $247,000 after purchasing an additional 9,562 shares in the last quarter. Renaissance Technologies LLC increased its stake in shares of Cricut by 2.7% during the first quarter. Renaissance Technologies LLC now owns 879,143 shares of the company’s stock valued at $3,288,000 after purchasing an additional 23,300 shares in the last quarter. Walleye Capital LLC purchased a new position in shares of Cricut during the first quarter valued at approximately $100,000. Finally, Dimensional Fund Advisors LP lifted its holdings in shares of Cricut by 30.4% during the first quarter. Dimensional Fund Advisors LP now owns 985,868 shares of the company’s stock valued at $3,687,000 after purchasing an additional 229,663 shares during the last quarter. 19.60% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

Several brokerages have commented on CRCT. The Goldman Sachs Group restated a “sell” rating and issued a $3.75 price objective on shares of Cricut in a report on Wednesday, May 6th. Morgan Stanley reiterated an “underweight” rating and set a $3.70 target price on shares of Cricut in a report on Wednesday. Finally, Weiss Ratings raised Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Tuesday, July 21st. One research analyst has rated the stock with a Hold rating and four have given a Sell rating to the company. According to data from MarketBeat.com, Cricut currently has an average rating of “Strong Sell” and a consensus target price of $3.82.

Cricut News Summary

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Significant EPS beat: Cricut reported second-quarter earnings of $0.19 per share, well above the $0.04–$0.06 analyst estimates and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability improved: Net income rose 59% year over year to $39.1 million, while the company reported a 10.36% net margin and 21.37% return on equity. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Subscriber base expanded: Cricut ended the quarter with more than 3.1 million paid subscribers, an increase of 3% from the prior-year period, supporting the company’s recurring-revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Shareholder return supported: Cricut paid its recurring semiannual dividend of $0.10 per share in July, reinforcing the investment case highlighted in a recent Seeking Alpha analysis. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Management said it made progress executing its strategic priorities; the earnings presentation and call provided additional details on the quarter’s performance and initiatives. Cricut Q2 2026 Results Presentation
• Negative Sentiment: Revenue declined: Second-quarter revenue fell 9% year over year to $156.3 million and missed the approximately $160.0 million consensus estimate, indicating continued pressure on sales despite better cost and earnings performance. Cricut Earnings Report

Cricut Company Profile

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.