Rocky Mountain Chocolate Factory (NASDAQ:RMCF – Get Free Report) and RiceBran Technologies (NASDAQ:RIBT – Get Free Report) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, earnings, valuation, profitability, risk and dividends.
Risk and Volatility
Rocky Mountain Chocolate Factory has a beta of 0.69, meaning that its stock price is 31% less volatile than the S&P 500. Comparatively, RiceBran Technologies has a beta of -1.21, meaning that its stock price is 221% less volatile than the S&P 500.
Valuation and Earnings
This table compares Rocky Mountain Chocolate Factory and RiceBran Technologies”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rocky Mountain Chocolate Factory | $27.50 million | 0.29 | -$4.56 million | ($0.61) | -1.38 |
| RiceBran Technologies | $41.16 million | 0.00 | -$17.56 million | ($0.68) | -0.00 |
Rocky Mountain Chocolate Factory has higher earnings, but lower revenue than RiceBran Technologies. Rocky Mountain Chocolate Factory is trading at a lower price-to-earnings ratio than RiceBran Technologies, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
50.3% of Rocky Mountain Chocolate Factory shares are held by institutional investors. Comparatively, 2.5% of RiceBran Technologies shares are held by institutional investors. 25.2% of Rocky Mountain Chocolate Factory shares are held by company insiders. Comparatively, 6.0% of RiceBran Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Profitability
This table compares Rocky Mountain Chocolate Factory and RiceBran Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rocky Mountain Chocolate Factory | -19.84% | -100.52% | -26.22% |
| RiceBran Technologies | N/A | N/A | N/A |
Analyst Ratings
This is a summary of current ratings and price targets for Rocky Mountain Chocolate Factory and RiceBran Technologies, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rocky Mountain Chocolate Factory | 1 | 0 | 0 | 0 | 1.00 |
| RiceBran Technologies | 0 | 0 | 0 | 0 | 0.00 |
Summary
Rocky Mountain Chocolate Factory beats RiceBran Technologies on 7 of the 12 factors compared between the two stocks.
About Rocky Mountain Chocolate Factory
Rocky Mountain Chocolate Factory, Inc., together with its subsidiaries, operates as a confectionery franchisor, manufacturer, and retail operator. It operates through Franchising, Manufacturing, Retail Stores, and Other segments. The company produces approximately 400 chocolate candies and other confectionery products, including clusters, caramels, creams, toffees, mints, and truffles; and offers 15 varieties of caramel apples and other products that are prepared in individual stores, as well as provides ice cream, coffee, and other sundries. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.
About RiceBran Technologies
RiceBran Technologies, together with its subsidiaries, operates as a specialty ingredient company in the United States and internationally. The company focuses on development, production, and marketing of products derived from traditional and ancient small grains. It also produces products utilizing proprietary processes to deliver improved nutrition, ease of use, and extended shelf-life, while addressing consumer demand for all natural, non-GMO, and organic products. In addition, the company owns and operates grain mill and processing facility to produce barley, oats, and mustard. It markets its products to animal food producers, food manufacturers, mass merchandisers, health food retailers, and other companies for use in their products. The company was formerly known as NutraCea and changed its name to RiceBran Technologies in October 2012. RiceBran Technologies was incorporated in 2000 and is headquartered in Tomball, Texas.
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