Creative Realities (NASDAQ:CREX) Rating Lowered to “Strong Sell” at Zacks Research

Creative Realities (NASDAQ:CREX) was downgraded by analysts at Zacks Research from a “hold” rating to a “strong sell” rating in a report issued on Tuesday,Zacks.com reports.

Several other equities research analysts have also recently commented on the company. Weiss Ratings restated a “sell (d-)” rating on shares of Creative Realities in a research note on Friday, July 17th. Alliance Global Partners restated a “buy” rating on shares of Creative Realities in a research note on Friday, July 24th. One research analyst has rated the stock with a Buy rating and two have given a Sell rating to the stock. According to MarketBeat, the stock presently has an average rating of “Reduce”.

Creative Realities Trading Down 3.5%

NASDAQ CREX opened at $3.05 on Tuesday. The firm’s fifty day moving average is $3.73 and its two-hundred day moving average is $3.59. Creative Realities has a one year low of $2.19 and a one year high of $4.42. The company has a debt-to-equity ratio of 3.70, a quick ratio of 0.55 and a current ratio of 0.73. The firm has a market cap of $32.24 million, a PE ratio of -1.63 and a beta of 1.46.

Creative Realities (NASDAQ:CREX) last released its quarterly earnings results on Friday, May 15th. The company reported ($0.74) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.46) by ($0.28). The company had revenue of $16.35 million for the quarter, compared to analysts’ expectations of $16.52 million. Creative Realities had a negative return on equity of 59.08% and a negative net margin of 29.92%. Analysts expect that Creative Realities will post 0.38 earnings per share for the current year.

Insider Buying and Selling at Creative Realities

In related news, CFO Tamra L. Koshewa bought 28,571 shares of the firm’s stock in a transaction on Tuesday, June 30th. The shares were bought at an average cost of $3.50 per share, for a total transaction of $99,998.50. Following the transaction, the chief financial officer owned 28,571 shares of the company’s stock, valued at approximately $99,998.50. This trade represents a ? increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through this link. Also, CEO Richard C. Mills purchased 200,000 shares of the business’s stock in a transaction dated Tuesday, June 30th. The stock was bought at an average price of $3.50 per share, with a total value of $700,000.00. Following the acquisition, the chief executive officer directly owned 952,601 shares in the company, valued at approximately $3,334,103.50. This represents a 26.57% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 26.77% of the stock is currently owned by insiders.

Institutional Investors Weigh In On Creative Realities

Hedge funds and other institutional investors have recently modified their holdings of the stock. Cerity Partners LLC boosted its stake in shares of Creative Realities by 5.1% during the 2nd quarter. Cerity Partners LLC now owns 331,926 shares of the company’s stock worth $1,119,000 after acquiring an additional 16,000 shares in the last quarter. Dimensional Fund Advisors LP grew its holdings in Creative Realities by 18.6% in the third quarter. Dimensional Fund Advisors LP now owns 48,131 shares of the company’s stock valued at $110,000 after purchasing an additional 7,560 shares during the last quarter. Citadel Advisors LLC purchased a new position in shares of Creative Realities in the third quarter valued at $141,000. Goldman Sachs Group Inc. raised its stake in shares of Creative Realities by 21.4% during the 4th quarter. Goldman Sachs Group Inc. now owns 34,714 shares of the company’s stock worth $91,000 after buying an additional 6,122 shares during the last quarter. Finally, Rothschild Wealth LLC acquired a new stake in Creative Realities in the 4th quarter valued at about $587,000. 41.32% of the stock is currently owned by institutional investors and hedge funds.

About Creative Realities

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.