Investment Analysts’ Weekly Ratings Updates for Simply Good Foods (SMPL)

Several brokerages have updated their recommendations and price targets on shares of Simply Good Foods (NASDAQ: SMPL) in the last few weeks:

• 7/10/2026 – Simply Good Foods was given a new $15.00 price target by UBS Group AG.
• 7/10/2026 – Simply Good Foods had its “hold” rating reaffirmed by TD Cowen.
• 7/10/2026 – Simply Good Foods had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $14.00 price target on the stock.
• 7/10/2026 – Simply Good Foods had its price target lowered by DA Davidson from $39.00 to $14.00. They now have a “neutral” rating on the stock.
• 7/6/2026 – Simply Good Foods was upgraded by DA Davidson to “hold”.
• 6/30/2026 – Simply Good Foods was given a new $17.00 price target by Jefferies Financial Group Inc..
• 6/18/2026 – Simply Good Foods had its “sell (d)” rating reaffirmed by Weiss Ratings.
• 6/8/2026 – Simply Good Foods was upgraded by Zacks Research from “strong sell” to “hold”.
• 6/3/2026 – Simply Good Foods was downgraded by Sanford C. Bernstein from “outperform” to “market perform”. They now have a $12.00 price target on the stock, down from $17.00.
• 6/2/2026 – Simply Good Foods had its price target lowered by UBS Group AG from $13.00 to $12.00. They now have a “neutral” rating on the stock.

Insider Transactions at Simply Good Foods

In other Simply Good Foods news, Director James M. Kilts bought 80,000 shares of the stock in a transaction dated Thursday, April 23rd. The stock was purchased at an average cost of $12.39 per share, for a total transaction of $991,200.00. Following the completion of the acquisition, the director owned 172,854 shares of the company’s stock, valued at approximately $2,141,661.06. This trade represents a 86.16% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, Director Clayton C. Daley, Jr. acquired 10,000 shares of the stock in a transaction on Thursday, May 14th. The shares were bought at an average price of $11.78 per share, with a total value of $117,800.00. Following the purchase, the director directly owned 111,743 shares of the company’s stock, valued at $1,316,332.54. The trade was a 9.83% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 8.76% of the company’s stock.

Simply Good Foods Co (NASDAQ: SMPL) is a North American consumer packaged foods company specializing in better-for-you nutrition products. The company’s portfolio centers on two well-established brands, Atkins and Quest, which offer a range of low-carbohydrate, high-protein bars, powders, shakes, and snacks. Simply Good Foods aims to support consumers’ health and wellness goals by delivering convenient, nutrient-dense options without added sugars or artificial sweeteners.

Under the Atkins brand, the company produces meal replacements, snack bars, and ready-to-drink shakes designed for low-carb dieters.