Netflix, Inc. $NFLX Holdings Boosted by Braun Stacey Associates Inc.

Braun Stacey Associates Inc. raised its stake in Netflix, Inc. (NASDAQ:NFLX) by 5.2% in the first quarter, HoldingsChannel.com reports. The fund owned 240,101 shares of the Internet television network’s stock after buying an additional 11,763 shares during the quarter. Braun Stacey Associates Inc.’s holdings in Netflix were worth $23,086,000 as of its most recent filing with the Securities & Exchange Commission.

Several other institutional investors also recently made changes to their positions in the stock. Imprint Wealth LLC bought a new position in Netflix during the 3rd quarter worth $25,000. Horizon Financial Services LLC increased its position in Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock worth $35,000 after buying an additional 24 shares during the period. Promus Capital LLC bought a new stake in Netflix in the third quarter valued at $48,000. Aviso Financial Inc. lifted its stake in Netflix by 40.0% in the third quarter. Aviso Financial Inc. now owns 42 shares of the Internet television network’s stock valued at $50,000 after buying an additional 12 shares during the last quarter. Finally, Wealth Watch Advisors INC bought a new stake in Netflix in the third quarter valued at $103,000. 80.93% of the stock is owned by institutional investors.

Insider Buying and Selling

In related news, CEO Gregory K. Peters sold 27,312 shares of the business’s stock in a transaction that occurred on Thursday, May 7th. The stock was sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the sale, the chief executive officer owned 120,931 shares of the company’s stock, valued at $10,725,370.39. The trade was a 18.42% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CFO Spencer Adam Neumann sold 9,253 shares of the business’s stock in a transaction that occurred on Thursday, May 7th. The stock was sold at an average price of $88.95, for a total value of $823,054.35. Following the sale, the chief financial officer directly owned 73,787 shares in the company, valued at approximately $6,563,353.65. The trade was a 11.14% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 1,349,019 shares of company stock worth $123,105,721. Company insiders own 1.24% of the company’s stock.

Analysts Set New Price Targets

Several equities analysts have recently commented on NFLX shares. Citic Securities upped their price target on shares of Netflix from $95.00 to $107.00 and gave the stock a “hold” rating in a research report on Monday, April 27th. Morgan Stanley reiterated an “overweight” rating on shares of Netflix in a research report on Friday, April 17th. Piper Sandler reissued an “overweight” rating and set a $115.00 target price (up from $103.00) on shares of Netflix in a research note on Friday, April 17th. Daiwa Securities Group upped their target price on shares of Netflix from $97.00 to $102.00 and gave the stock an “outperform” rating in a research report on Thursday, April 23rd. Finally, Sanford C. Bernstein restated an “outperform” rating on shares of Netflix in a research note on Thursday, June 4th. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, sixteen have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $114.26.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is leaning harder into AI-driven personalization, creator tools, and ad-tech, which could improve engagement, reduce churn, and support higher monetization over time. Netflix Bets Bigger on AI Strategy: Can It Strengthen User Retention?
• Positive Sentiment: Investors also appear encouraged by Netflix’s growing push into live sports and events, plus AI initiatives, which could strengthen user retention and widen the company’s growth runway. Why is Netflix stock rising 5% on Friday?
• Positive Sentiment: Netflix’s monthly subscriber churn remains relatively low at about 2%, suggesting the platform is still retaining customers better than peers even as competition stays intense. Netflix Monthly Subscriber Churn Still Best At 2%
• Positive Sentiment: Netflix’s recent ad-tech partnership with Omnicom Media adds another potential revenue lever by bringing more personalized ads onto the platform. Netflix (NFLX) Teams Up With Omnicom Media To Bring AI Ads Onto The Platform
• Neutral Sentiment: Analysts are looking ahead to next month’s earnings report, with expectations for modest profit growth; that keeps attention on execution rather than creating a clear near-term surprise. What to Expect From Netflix’s Next Quarterly Earnings Report
• Negative Sentiment: The stock is still under heavy technical pressure, with reports noting it has fallen sharply from its peak and hit a weak technical level, which may keep some investors cautious. Netflix Stock Plunges 45% From Peak, Hit Worst Technical Level in Four Years
• Negative Sentiment: Several recent stories also highlight that NFLX remains well below its prior highs and faces lingering negative sentiment, suggesting sentiment-driven volatility may continue. Netflix Stock Craters To Lowest Level In 20 Months

Netflix Price Performance

Shares of NASDAQ NFLX opened at $73.81 on Friday. The stock has a market cap of $310.80 billion, a P/E ratio of 23.84, a P/E/G ratio of 0.94 and a beta of 1.50. The firm’s 50-day simple moving average is $85.69 and its 200 day simple moving average is $89.00. Netflix, Inc. has a fifty-two week low of $70.86 and a fifty-two week high of $134.12. The company has a quick ratio of 1.41, a current ratio of 1.41 and a debt-to-equity ratio of 0.43.

Netflix (NASDAQ:NFLX) last announced its earnings results on Thursday, April 16th. The Internet television network reported $1.23 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion during the quarter, compared to analyst estimates of $12.17 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. Netflix’s revenue was up 16.2% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts expect that Netflix, Inc. will post 3.6 EPS for the current year.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.