Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases $28,100.00 in Stock

Posted by Joseph Griffin on Jun 27th, 2026

Baozun Inc. (NASDAQ:BZUN – Get Free Report) CEO Wenbin Qiu bought 10,000 shares of the business’s stock in a transaction on Monday, June 22nd. The stock was bought at an average cost of $2.81 per share, for a total transaction of $28,100.00. Following the purchase, the chief executive officer directly owned 1,623,872 shares of the company’s stock, valued at approximately $4,563,080.32. This trade represents a 0.62% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website.

Wenbin Qiu also recently made the following trade(s):

On Wednesday, June 17th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was purchased at an average price of $2.83 per share, for a total transaction of $28,300.00.
On Monday, June 15th, Wenbin Qiu bought 10,000 shares of Baozun stock. The stock was purchased at an average price of $2.79 per share, for a total transaction of $27,900.00.
On Friday, June 12th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The shares were purchased at an average cost of $2.72 per share, for a total transaction of $27,200.00.
On Wednesday, June 10th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was purchased at an average cost of $2.64 per share, with a total value of $26,400.00.
On Monday, June 8th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was purchased at an average cost of $2.77 per share, with a total value of $27,700.00.
On Friday, June 5th, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was purchased at an average price of $2.65 per share, with a total value of $26,500.00.
On Wednesday, June 3rd, Wenbin Qiu acquired 10,000 shares of Baozun stock. The shares were acquired at an average cost of $2.63 per share, for a total transaction of $26,300.00.
On Monday, June 1st, Wenbin Qiu bought 10,000 shares of Baozun stock. The stock was acquired at an average cost of $2.73 per share, with a total value of $27,300.00.
On Thursday, May 28th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was acquired at an average price of $2.56 per share, with a total value of $25,600.00.
On Tuesday, May 26th, Wenbin Qiu purchased 10,000 shares of Baozun stock. The stock was acquired at an average price of $2.55 per share, with a total value of $25,500.00.

Baozun Price Performance

NASDAQ BZUN opened at $2.77 on Friday. Baozun Inc. has a one year low of $2.07 and a one year high of $4.88. The firm has a market cap of $160.96 million, a P/E ratio of -6.16 and a beta of 0.51. The stock’s 50-day moving average is $2.72 and its 200-day moving average is $2.66.

Baozun (NASDAQ:BZUN – Get Free Report) last released its quarterly earnings results on Friday, May 15th. The technology company reported $0.00 earnings per share for the quarter. Baozun had a negative net margin of 1.80% and a positive return on equity of 1.68%. The company had revenue of $345.35 million during the quarter.

Analysts Set New Price Targets

Several equities research analysts recently weighed in on the stock. Wall Street Zen raised shares of Baozun from a “hold” rating to a “buy” rating in a research report on Saturday, May 23rd. Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a report on Monday, April 20th. One investment analyst has rated the stock with a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, Baozun currently has an average rating of “Reduce”.

Get Our Latest Stock Analysis on BZUN

Institutional Trading of Baozun

Several institutional investors have recently made changes to their positions in the company. JPMorgan Chase & Co. raised its stake in shares of Baozun by 6.0% in the second quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company’s stock valued at $428,000 after buying an additional 9,627 shares during the period. Arrowstreet Capital Limited Partnership boosted its stake in Baozun by 3.9% during the second quarter. Arrowstreet Capital Limited Partnership now owns 388,479 shares of the technology company’s stock valued at $971,000 after buying an additional 14,622 shares during the period. Jump Financial LLC bought a new stake in shares of Baozun during the 2nd quarter valued at about $174,000. Qube Research & Technologies Ltd grew its stake in Baozun by 109.6% in the 2nd quarter. Qube Research & Technologies Ltd now owns 148,950 shares of the technology company’s stock worth $372,000 after buying an additional 77,891 shares in the last quarter. Finally, Jane Street Group LLC bought a new position in Baozun in the second quarter valued at $40,000. Institutional investors own 47.29% of the company’s stock.

About Baozun

(Get Free Report)

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.